€12.4 million in additional revenue through A/B testing!
Watch for free now
€12.4 million in additional revenue through A/B testing!
Watch for free now
The potential analysis is a personal conversation with one of our CRO experts, not a PDF sent by email. Free, concrete, and no sales pressure.
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K5 Commerce Award 2025
K5 Commerce Award 2024
Brands working with LEAP
Most e-commerce companies pour their marketing budget into driving more traffic, yet their visitors don't convert any better than before. If you are at a 1.5 percent conversion rate and reach 2.5 percent, you generate 67 percent more revenue without spending a single extra euro on traffic. That is exactly the promise of conversion rate optimization.
Every test begins with a holistic analysis of your shop: a target audience analysis based on psychological buying motives, a quantitative analysis of your data to identify where visitors drop off, and a qualitative analysis that evaluates the maturity of your landing pages and category pages. These three analyses form the basis for test hypotheses, which we prioritize based on effort and probability of success. We only test what has potential, and we only implement what proves to be successful.
Design, programming, and evaluation are handled entirely by us, not by external freelancers. Our UX designers create the test variants for your landing pages, our own developers implement the measures, and as soon as a test reaches statistical significance, the winning variant goes 100 percent live, regardless of your IT team's capacity.
You can find more details about our CRO approach under Conversion Intelligence.
In-house team of trained psychologists
LEAP is one of the few CRO agencies that specifically employs psychologists from the fields of motivational, emotional, and cognitive psychology to optimize conversion rates. Test hypotheses are derived from psychological heuristics, not gut feeling.
Holistic success measurement instead of tunnel vision on a single number
Holistic success measurement instead of tunnel vision on a single number. Every test is measured not only by conversion rate but also by key performance indicators like add-to-cart rate, average order value, and other funnel metrics. A variant that drives more clicks to the buy button but decreases order value or increases return rates is not a winner in our eyes. This way, you see not just whether a change works, but whether it actually generates more revenue for your business.
CRO testing that prioritizes SEO from day one
Many CRO agencies test without regard for SEO. Slower load times due to test scripts, duplicate content from test variants, or unstable URLs can damage rankings for weeks, often unnoticed. LEAP integrates SEO guardrails into every test setup from the start, so you don't have to choose between higher revenue and organic visibility. This isn't just a combination of SEO and CRO services under one roof; it is a fundamental part of every test plan: your organic visibility is never collateral damage.
No statistically significant uplift, no cost.
LEAP is the only agency in Germany to offer a 100 percent performance-based CRO model. In concrete terms, this means: an A/B test that does not deliver a statistically significant, positive uplift costs you nothing. You only pay for measures that actually generate more revenue.
For you as a decision-maker, this means that the business risk lies almost entirely with us, not your company. We aren't an agency that simply bills hours and hopes for the best; we operate on a model where our interests and yours are perfectly aligned: We only earn when your shop sells more.
This forces genuine prioritization rather than random testing. Only tests with a real probability of success make it into implementation. However, the real reason for our testing database of over 4,000 completed A/B tests—one of the largest in Germany—is our many years of experience in the CRO field, not just the model itself.
Parfumdreams has been working with the LEAP CRO team for over three years. During this time, a continuous A/B testing process has been established within the company, ensuring steady growth and improvements in the conversion rate.
Is your question not listed here? We will answer it directly based on your figures during a free initial consultation.
Our CRO experts analyze your shop individually and show you where your greatest untapped conversion potential lies during a personal consultation. No generic PDF audits, just concrete levers for your specific case.
