Parfumdreams is a leading German online perfumery (part of the Douglas Group), active in 16 countries. With increasing complexity, pure traffic growth was no longer enough.
LEAP established a scalable A/B testing program — with measurably better conversions, excellent cost-revenue ratio, and Additional sales in the double-digit million range.
Thanks to the collaboration with LEAP, Parfumdreams was able to achieve an impressive increase in sales. This massive success was made possible by a data-driven testing culture, which has sustainably accelerated the company's online growth.
Avoiding wrong decisions
Data-driven analyses prevent costly mistakes. Instead of subjective discussions, real user behavior alone as a “judge” determines success or failure hypothesis, which means that downlifts are identified and stopped early before they permanently destroy sales.
We don't know any other agency where the cost/revenue ratio is so low.
Steven Mattwig
Managing Director of Parfumdreams
Increasing Acquisition costs and growing complexity (many devices, 16 country shops, new product ranges) required a systematic conversion strategy. Internal resources were distributed, speed was limited, selective tests fell short of potential. Parfumdreams was looking for a Partner on equal footing, which develops hypotheses based on data, brings them live quickly and consistently translates results into business impact — instead of persisting in presentations.
In an individual strategy discussion, our experts identify key growth levers and show you how SEO and conversion optimization can predictably maximize your profitability.
