The challenge
Before working with LEAP, it was for decision makers at Intersport difficult to recognizewhether changes on the website or external market conditions — such as corona effects — were responsible for performance fluctuations. In addition, there were long IT cycles, flexible testing and Quick adjustments almost impossible did. These restrictions meant that decisions often had to be made on the basis of individual assessments instead of well-founded analyses. The limited not only that Potential and rate of growth, but also quality assurance.
solutions
In collaboration with Intersport, LEAP introduced World-class A/B testing program One that makes gut decisions through data-based results replaced. Instead of subjective opinions, valid tests determine which measures really have an effect. The success-based model guarantees Intersport that only verifiable sales uplifts count — and thus creates maximum transparency in cooperation. Particularly valuable: Successful variants can be fully rolled out immediately if results are significant, which allows Intersport to utilize positive effects more quickly and reliably minimize risks.
