industries
energy supplier
In a market where energy suppliers are increasingly perceived as interchangeable, digital customer access is decisive for margins and profitability. LEAP helps providers optimize their digital customer sovereignty along the entire customer journey for measurably lower acquisition costs and predictable growth.
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introduction
The realignment of digital energy distribution
The digital distribution of energy products is facing fundamental change. For a long time, the competition was held almost exclusively through the prize and on external comparison portals. However, this purchase of market shares through exchange bonuses and media budgets is reaching economic limits for many providers. Increasing customer acquisition costs are driving new customer acquisition to unprofitable levels, while expensive market shares increasingly consist of price-sensitive one-time customers and classic exchange candidates, which make a profitable return massively difficult.
Gleichzeitig verschiebt sich der Zugang zum Kunden. Drogerieketten und Versandapotheken drängen mit großer App-Reichweite zwischen Hersteller und Endkunde, und der Handel gewinnt im Gesundheitsgeschäft laufend Anteile. Für Hersteller heißt das: Ihre Sichtbarkeit entscheidet sich zusätzlich in fremden Apps und in dem, was ein KI-System ausspielt, wenn jemand nach dem Wirkstoff fragt statt nach Ihrer Marke.
Wir sorgen dafür, dass Ihre Marke in der organischen Suche, in der KI-Antwort und auf jedem Schritt bis zum Abschluss dort auftaucht, wo diese Entscheidungen fallen. Vom rezeptfreien Produkt im eigenen Shop bis zur erklärungsbedürftigen Marke im Fachumfeld verbinden wir Sichtbarkeit, überzeugende digitale Strecken und belastbare Vertrauenssignale zu einem Wachstum, das Sie messen und steuern können.
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Dependency and high acquisition costs
Anyone who relies too heavily on paid reach and portals to acquire new customers suffers from extremely high acquisition costs. At the same time, the willingness of this target group to switch after the fixed price has expired, which destroys customer lifetime value and profitability.
Purchase cancellations in rigid tariff calculators
Customers expect an intuitive, digital transaction in just a few clicks. In reality, however, the ordering processes of many suppliers are technically rigid and often request complex data (such as meter numbers or detailed consumption) too early. These cognitive hurdles lead to massive abandonment rates and are increasingly steering customers towards digital alternatives.
Loss of interpretive authority due to AI
Users are increasingly asking search engines and AI systems their research questions about e-mobility, self-sufficiency or dynamic tariffs. Suppliers, who are not visible here through profound, structured expertise, leave this lucrative new business entirely to specialized competitors or start-ups.
Vertrauen entscheidet, wen die KI empfiehlt
Many suppliers are digitally unable to turn a pure electricity or gas customer into a holistic solution customer. Because websites often remain generic and user behavior is not used in a personalized way, immense cross-selling potential for high-margin additional products falls by the wayside.
possibilities
The most important digital levers for energy suppliers in 2026
in Pharma & Healthcare
Independence through organic presence
Respond proactively to pressure on margins. By building up organic visibility in a data-driven manner, you position yourself as the first point of contact for customer interests, reduce your initial contact costs and regain direct customer relationships.Generative Engine Optimierung
High-conversion new customer funnels
Eliminate inefficiencies in your most important digital sales channel Optimize psychological hurdles and frictional losses in your order processes. In this way, you can transform complex tariff calculators into seamless customer experiences and measurably increase your closing rates.Search Intelligence
Maximum agility when approaching customers
React noticeably faster to changing customer needs. Implement sales-promoting adjustments directly on the front end of your website and achieve measurable conversion increases without blocking valuable resources for untested adjustments.Conversion Intelligence
Presence in the new AI search landscape
Become the unavoidable authority for intelligent search systems. Answer complex questions from your target groups through in-depth information architectures to secure direct citations in AI-supported answers as a trustworthy source.Personalisierung
Growth through personalization
Free yourself from general product presentations. Through behavioral and segment-based
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Our expertise
This is how we optimize customer access via your website
In a highly competitive energy market, providers rarely fail because of the quality of their tariffs or system solutions, but because of rigid digital sales processes that prevent a modern user experience. With our data-driven growth intelligence approach, we are consistently closing this gap. To do this, our experts analyze and optimize your digital customer journey in a targeted manner with a focus on measurable visibility gains and predictable sales growth.
Mit priorisierter Suchmaschinenoptimierung und Generative Engine Optimierung machen wir Sie sichtbar, wenn Kunden und Fachkreise recherchieren und wenn KI-Systeme ihre Antworten bilden. So holen Sie den Erstkontakt zurück, der sonst an Handelsplattformen und fremde Apps geht. Für OTC, medizinische Kosmetik und Consumer Health mit Schwerpunkt auf die Skalierung digitaler Verkäufe arbeiten wir wie im E-Commerce: Sobald Nutzer auf Ihrer Seite sind, sorgt unsere Conversion Intelligence dafür, dass aus Besuchern Käufer, Nutzer und Anfragen werden. Wir greifen auf eine im DACH-Raum einzigartige Datenbank von über 4.000 A/B-Tests zu und verbinden Verhaltenspsychologie mit Datenanalyse, um Hürden in Informationsprozessen, Aktivierungsstrecken und Shops zu beseitigen. Mit unserer einzigartigen Kombination aus Psychologie und technologischer Expertise wir bringen diese Verbesserungen schnell und losgelöst von internen Warteschlangen, Legacy-Systemen und Freigabeschleifen live.
Anyone who wants to grow profitably as an energy supplier must not leave digital customer access to chance. Growth today occurs where suppliers position themselves as authorities for modern energy solutions and lead their interested parties to a successful conclusion through absolutely smooth processes — without becoming massively dependent on third-party providers.
Thomas Gruhle
CEO
Get in touch
Our industry experts
Thomas Gruhle
Dennis Lümmer
Make your digital customer access seamless and profitable. Based on data, we analyse at which points in your customer journey you are currently losing valuable prospects to comparison portals or competition — and where there is untapped potential for significantly higher closing rates and profitable growth on your website.
