For the second time in a row, LEAP has received the K5 Commerce Award. The Best Search & Marketing 2025 award confirms the effectiveness of our SEO framework and our understanding of SEO as part of holistic growth strategies.

Sell better online is the first German-language marketing guide with SPIEGEL and Manager Magazine bestseller awards. The practical guide combines over twelve years of experience and 2,700+ A/B tests to achieve sustainable conversion excellence.

LEAP/ receives the K5 Commerce Award as E-Commerce Agency of the Year 2024. With this prize, the jury honors our unique approach — the integration of SEO and conversion optimization into holistic growth strategies — as well as the demonstrably significant impact of our measures on the turnover and profitability of leading companies.

The trust of our customers pays off: Since 2024, over 100 experts have been working at LEAP/ every day to ensure our clients' success. That means more expertise, more revenue responsibility and more revenue for our customers.

Since 2016, the proportion of employees with a psychology background in the conversion team has risen to a third. During this time, we have successfully implemented over 2,400 A/B tests. The basis for this is the consistent use of psychological principles — scientifically based and proven in practice.

We have no room for false promises. We are convinced of our capabilities and have therefore focused on 100% success-based work with our customers since 2021. Because only if our measures achieve significant profits are they a success for both sides.

In 2016, former COO Christoph and, to this day, friend and mentor of CEO Thomas, hired the first psychologist at LEAP/. The motivation for this came from a memory from Christoph's MBA studies at Chicago Booth. It was here that he heard about nudging for the first time in a lecture given by current Nobel Prize winner Richard Thaler. Since then, psychological principles have served as a cornerstone of our work.

In 2015, both agencies decided to merge in order to be able to holistically optimize the customer journey by combining search engine optimization and conversion optimization. For customers, sustainable sales growth should be generated even more effectively by merging disciplines.

As one of the most respected German agencies in the field of conversion optimization, ConversionLift has been implementing appropriate measures for national and international customers since 2012. By 2014, the 15 employees of the certified Google partner carried out 1,300 A/B tests.

As a market-leading provider of search engine optimization, it has focused on international SEO for all relevant European markets since 2009. More than 35 people from more than 10 different nations were part of the team. Since 2012, SEO has also been carried out for France and the Netherlands.