The challenge
With complex products, intensive competition and a high need for advice, MIFCOM reached its limits: Reduce paid share, scale organic growth, Overcome IT bottlenecks — and avoid conversion misimplementations at the same time. The aim was a sustainable mix of channels with noticeable revenue levers.
solutions
LEAP supported MIFCOM with a clearly structured approach: A comprehensive initial audit revealed technical and content-related SEO potential, which was translated into prioritized work packages and dev-ready tickets. LEAP also produced content and provided guidelines to sustainably expand rankings. At the same time, a professional CRO program was launched: psychology-based hypotheses were translated into designs, validated using A/B tests and positive results were directly played out live — even without internal IT load. As a result, MIFCOM was able to quickly benefit from SEO uplifts and secure significant sales increases through CRO.