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Significant increase in sales through SEO and conversion optimization

MIFCOM is a provider of custom computer systems in the B2B and B2C sector, whose most important sales channel is the online shop. The company did SEO itself beforehand and came from collaborations with agencies that did not produce the desired results.

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~10 million

additional turnover

were generated each year thanks to conversion optimization for MIFCOM.

SEO turnover significantly increased

In just the first year, SEO sales were significantly increased based on a cure of < 5%.

quotation marks

In the first year of our collaboration, our SEO turnover at a KUR is
increased significantly by less than 5%. The conversion optimization of our online shop results in an additional estimated turnover of almost 10 million euros per year.

Dmitry Ginzburg
Managing Director of MIFCOM

The challenge

With complex products, intensive competition and a high need for advice, MIFCOM reached its limits: Reduce paid share, scale organic growth, Overcome IT bottlenecks — and avoid conversion misimplementations at the same time. The aim was a sustainable mix of channels with noticeable revenue levers.

solutions

LEAP supported MIFCOM with a clearly structured approach: A comprehensive initial audit revealed technical and content-related SEO potential, which was translated into prioritized work packages and dev-ready tickets. LEAP also produced content and provided guidelines to sustainably expand rankings. At the same time, a professional CRO program was launched: psychology-based hypotheses were translated into designs, validated using A/B tests and positive results were directly played out live — even without internal IT load. As a result, MIFCOM was able to quickly benefit from SEO uplifts and secure significant sales increases through CRO.

scores

SEO turnover significantly increased — with KUR < 5%

~10 million € additional annual turnover by CRO

> 40% win rate over ~20 tests per year

Quick monetization through 100% rollouts from winners

Relieve internal resources thanks to project management & content delivery

Sustainable channel mix with higher organic share

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