€12.4M in Additional Revenue: How to Drive Predictable Growth with Behavioral Psychology & Targeted Testing — Instead of Guessing

This webinar is for e-commerce teams who know: More traffic isn't the answer in 2026. What matters is what you do with your existing traffic. No product pitch, no theory. Real A/B tests, real numbers, and a system that generated over €12.4 million in additional revenue for MADELEINE.

Speakers

Dennis Herzberger is Senior Manager Marketing & Revenue Growth at LEAP. With over 15 years of experience in CRO, experimentation, and funnel optimization, he has helped companies in e-commerce, insurance, fashion, and banking systematically unlock conversion potential. His focus is on measures that deliver measurable results and don't just sound strategic.

Massimiliano Bissacco is a Conversion Optimization & UX Specialist at LEAP. With over 3 years of experience in data-driven testing, he helps companies in fashion, insurance, travel, and e-commerce to specifically optimize digital experiences through A/B tests and UX analyses. His focus is on better understanding user behavior and deriving sustainable learnings from test results for new optimization approaches.