AH-Trading generates significant revenue increases with LEAP

First-class SEO and conversion optimization for Gartenmoebel.de

AH-Trading operates, among other things gartenmoebel.de and loungedreams.com — leading shops for garden and indoor/outdoor furniture. Objective of cooperation: SEO performance and Organic traffic share significantly increase and exceed A/B testing realize noticeable sales uplifts.

‍LEAP delivered a combined SEO & CRO program with clear prioritization, high implementation speed and transparent ticket communication.

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~ 40%

success rate

By professionally carrying out A/B tests, the collaboration achieved an above-average success rate of 40%, which led to a significant revenue uplift that significantly exceeded the investment costs for the agency and internal development. The optimizations focused specifically on revenue-relevant areas such as check-out in order to make the best possible use of existing traffic.

Efficient technical integration

A key success factor was seamless collaboration in the ticket system. LEAP delivered predefined code for successful tests directly to the developers, which significantly minimized the implementation effort in the shop and enabled the optimized functions to be launched quickly.

The challenge

Competition and SEO complexity have grown significantly; developer capacities are scarce. Before LEAP, changes were frequent sequentially assessed — effects remained unclear. At the same time, high-priced, consulting-intensive product ranges (lounges, dining sets, parasols) are sensitive to user signals and seasonal peaks. We were looking for a partner who technical SEO causes reliably identified Content & information architecture strengthens and CRO hypotheses Data-based testing — without ping pong, with on-point Ticketing and reliable decisions.

solutions

LEAP helped AH-Trading take SEO and CRO to a new level. In the SEO sector, structured audits revealed technical potential, which was managed with clear tickets to IT, while content optimizations ensured improved rankings. In conversion optimization, LEAP implemented a data-driven testing program: Psychologically based hypotheses led to meaningful A/B tests, the results of which were directly translated into sales increases. Thanks to efficient project management and full takeover of research, design and testing, AH-Trading was able to achieve significant performance and revenue gains with minimal internal effort.

scores

Organic share significantly increased — more revenue share from Organic Search

Technical SEO enhanced — found, prioritized and implemented hidden errors

Significant revenue uplifts through A/B testing — effective quickly via 100% payout

Seasonal testing — longer run times → valid statements instead of random effects

Efficient deployment — Code transfer reduces dev effort, backlog-neutral

Smooth collaboration — promptly, on point, no ping-pong in tickets & meetings