€12.4 million in additional revenue through A/B testing!
Watch for free now
€12.4 million in additional revenue through A/B testing!
Watch for free now
GEO determines whether your brand appears in AI responses. We make sure it does.
The potential analysis is a personal conversation with one of our GEO experts, not a PDF sent by email. Free, concrete, and no sales pressure.
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K5 Commerce Award 2025
K5 Commerce Award 2024
Brands that work with LEAP
GEO (Generative Engine Optimization) is the answer to a shift that has long since begun and whose significance many e-commerce companies still underestimate. 63 percent of European consumers now compare brands, models, and prices using AI, and 48 percent have already made purchases based solely on AI research. Language models like ChatGPT, Gemini, or Perplexity are increasingly deciding for themselves which sources to use for an answer and which brands to mention at all, regardless of the keyword a user originally searched for. If you don't appear in this pre-selection, you simply no longer exist for a growing segment of users, no matter how good your actual offering is.
Source: EY-Parthenon study 2026.
That may sound like a small amount, but given the search volumes in e-commerce, it is already a noticeable share of traffic that no longer flows through traditional search engines but disappears directly into the answer. Those who make it into a citation win twice over, because users who click through to an AI answer usually already have a clear intent to purchase. For decision-makers, this means: search systems are changing faster than most internal SEO strategies can keep up with, because many strategies are still designed exclusively for traditional rankings, not for citation in AI answers.
What GEO and LLMO mean in practice can be summarized in four areas of work that, at LEAP, interlock rather than being viewed in isolation.
Request GEO consultationIncrease machine readability
We bring structure to your product data and information architecture so that AI systems can correctly grasp your offerings before recommending them. Without this structure, even a great offer remains invisible to language models.
Create citeable content
Content that language models want to use as a source needs clear answers to specific search queries, real data, and context—not marketing copy. We build exactly this type of content for your most important products and topics, with the goal that a language model can cite it without needing to do its own research.
Expand brand mentions in external sources
The more often your brand appears in relevant external sources, the more likely AI systems are to recognize it as a relevant answer to a user query, and the higher its relevance grows within that specific topic area.
Set up AI Overview monitoring
We keep track of where your brand already appears—and where it doesn't—in Google AI Overviews, ChatGPT, and Perplexity. This ensures you don't have to guess whether your GEO efforts are working, but can see it based on real data.
AI systems do not reinvent their sources; they rely on what is already considered relevant in traditional search. If you rank poorly in traditional search engines, you have almost no chance of being cited in generative search.
In LEAP’s own search intelligence framework, every discipline has a clear role. SEO provides visibility, while GEO provides relevance. The next step is Agentic Commerce—the actual transaction phase where shopping agents don't just recommend brands, but purchase directly from them. These three disciplines build upon one another; none replaces the previous one. If you are weak in SEO, you have little chance in GEO because the technical and content foundation is missing. That is why LEAP approaches both together: anyone already working with us as an SEO agency from Berlin gets GEO integrated into the same roadmap from the start, rather than as an add-on project later on.
Sources: seoClarity, Authoritas, Onely/ZipTie.
Google AI Mode has been live in Germany since October 2025, earlier than many forecasts predicted. Companies that worked on their GEO visibility beforehand are already visible in the AI relevance set today. Everyone else is now starting with a deficit of several months, which grows with every week that a competitor is cited and your own brand is not. The goal, therefore, is not to be perfectly visible in every single AI system immediately, but to start now so that the gap does not widen further.
In our webinar, Thomas Gruhle, founder and CEO of LEAP, demonstrates how search is currently evolving and what e-commerce companies should be doing right now, framed within the broader context of AI search and the strategic implications for your roadmap. If you are wondering whether GEO is already relevant for your business, or if you need strategic SEO consulting before investing in GEO, this webinar is the fastest way to get up to speed without having to work through the entire study beforehand.
Don't see your question here? We'll answer it directly using your data during a free initial consultation.
Our experts analyze your visibility in Google AI Overviews, ChatGPT, and Perplexity, and show you where your greatest untapped search and AI potential lies during a personal consultation. No generic PDF audit, but concrete levers tailored to your specific case.
