From SEO to GEO to Agentic Commerce:
Why companies need to rethink their growth logic now

SEO remains one of the most important levers for profitable growth in e-commerce. At the same time, AI is fundamentally changing how information is found, products are evaluated and purchasing decisions prepared, including through AI overviews. This is exactly where GEO (Generative Engine Optimization) creates a new strategic lever: Companies must no longer only be visible in classic search results, but also in AI-based answers and recommendation systems. Otherwise, they become invisible.

Speakers

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”