€12.4 million in additional revenue through A/B testing!
Watch for free now
€12.4 million in additional revenue through A/B testing!
Watch for free now
B2B SaaS is being reshaped by digital transformation – this core strategy shows you how to stay in control.
In 2022, less than 5% of software CMOs used AI tools for vendor discovery. By 2026, that figure is expected to reach 84% – a 3.5x year-over-year growth rate. What this means for you: whether your software is even mentioned as an option in a specific AI query increasingly determines whether you make it onto a buyer's shortlist – often before they have ever visited your website.
It was 57% in 2015 and reached 80% by 2024 – research, comparison, and pre-selection increasingly take place on review platforms, in peer communities, and within AI tools, long before a buyer speaks to sales. If you aren't present and persuasive in these moments, you often lose the deal before the first conversation even happens.
This 25-page document is for you if you are responsible for measurable growth and digital sales in a software or SaaS company – including B2B SaaS (horizontal/vertical SaaS platforms, PLG and sales-led models, freemium/trial-based providers), enterprise software (ERP, CRM, HCM, industry-specific solutions), developer tools & infrastructure (API platforms, DevOps tools, cloud-native infrastructure), or as a PE/VC-backed software company (growth-stage scale-ups, portfolio companies with a mandate for profitability). Typical roles include CEO, Chief Digital Officer, CMO/VP Marketing, Chief Commercial Officer/CRO/CFO, and Head of Product/VP Product.
B2B SaaS, enterprise software, and developer tools face the same challenge: trust and pre-selection are increasingly established before a buyer even makes contact – on review platforms, in cloud marketplaces, and through AI-powered answers. This core strategy shows you how to regain control over your digital growth despite pressure on efficiency, competition, and capital.
