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Today, the market makes decisions increasingly digitally and outside of your own channels—if you aren't present there, you become interchangeable and end up paying more for less predictable growth.
In just ten years, the mortgage lending landscape has completely transformed.
In 2014, 75% of business was still handled directly through banks. By 2024, that figure had dropped to just 45%, while brokers and platforms have expanded their share to over half of the market. What is already a reality in mortgage lending is now emerging across the entire industry—from banking and FinTech to payments and trading/wealth management: the initial selection process is shifting to external channels. If you aren't present there, you lose market share before the first point of contact is even made.
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Planning for growth or waiting for it to happen? A comparison of your options.
Large-scale programs or consulting firms offer predictable outcomes but require significant time. Traditional agencies and platform-based approaches deliver quickly, yet often lack real control over the results—they excel at output like assets and campaigns, but the real challenge for many decision-makers today isn't a lack of output, but identifying which levers actually and measurably increase conversions and activation. Doing nothing is also an option, just an expensive one: the costs don't appear immediately, but manifest over time through rising costs per result and an increasing dependency on intermediaries. Only a systemic approach combines both: high predictability and rapid impact. Which option is right for you depends on your current situation—such as whether you already have a clear KPI chain and genuine testing velocity in place. Our Core Strategy shows you how to assess this for your company and which path will most reliably lead to profitable growth under your specific circumstances.
This document is for you if you are responsible for driving measurable growth and digital conversions—whether in banking (retail, corporate, direct, or specialized banks), FinTech (neobanks, lending platforms, wealth or savings apps), payments (PSPs, acquirers, issuers/processors, or wallet providers), or the trading, wealth, and investing sector (online brokers, trading apps, or asset managers).
Banking, FinTech, payments, and trading/wealth management are all facing the same challenge: customer choice and trust are increasingly being shaped outside of your own channels. This core strategy shows you how to regain control over your digital growth, despite the pressures of costs, risk, and regulation.
