SEO & AI in 2026
Read now
With the experience of 12 years of conversion optimization and over 2,700 A/B tests carried out, we have written THE book that helps e-commerce decision makers do just that. Better decisions, predictable growth, and a methodology that makes revenue-oriented optimization the new standard for your team.
Find out how leading e-commerce companies are succeeding Conversion optimization Scale and learn, based on valuable practical tips, which resources and strategies your online shop also uses to produce efficient, sustainable growth.
We have been using the principles described in this book for seven years with the help of LEAP/. A lot has happened since then. Through targeted, data-driven A/B testing, we are making much better decisions today. The result is significantly increased profitability and a team that enthusiastically develops new ideas for our online shop every day.
Steven Mattwig
CEO, Parfumdreams & Niche Beauty
I don't just recommend this book and the lessons it contains to other multichannel companies. E-commerce CEOs who read it will recognize themselves in one place or another — and feel pain in the process. But without pain, there is no growth.
Niklas Adamkiewicz
Director of E-Commerce, Gerry Weber
More conversions, more revenue, and lower costs — in this video course, you'll learn how to achieve these goals while reducing your business risk. You will learn how to uncover the hidden potential of your online shop through conversion optimization, make use of it and how you can achieve greater success in the long term as a result. They learn:
Ivan Gluschko, pioneer of psychological conversion optimization at LEAP with over 15 years of experience, leads a conversion team and is a sought-after speaker.
Katja Kaiser, cognitive, neuro and behavioral scientist at LEAP, brings extensive methodological knowledge to A/B testing and user testing to develop tailor-made solutions for customers.
Nils Eisenhauer-Fickler, with over 10 years of experience in conversion optimization at LEAP, advises some of the biggest e-commerce brands in the DACH region on psychological conversion optimization.
Miriam Pretky, psychologist, combines scientific expertise with extensive experience from UX and design projects to help customers with user-centered A/B testing.
Vanessa van Kann, psychologist with a focus on cognitive affective neuroscience and aspiring psychotherapist, specializes in analyzing and interpreting complex behavioral patterns at LEAP.
Michael Rätzsch, with over 10 years of experience, heads the web analysis & tracking department at LEAP and is a central point of contact for the development and implementation of holistic tracking concepts.
We can help you if you're looking for the solution to the following things:
