Since 2010, Shoepassion has been designing and selling high-quality “direct-to-consumer” shoes — manufactured in European factories, with focus on quality, Sustainability and fair prices. After switching the shop from Magento to Shopify, organic visibility dropped significantly.
Objective of cooperation with LEAP/: Reclaim rankings, drive sales via transactional keywords and make SEO strong again, make a calculable growth channel.
Doubling SEO visibility
This doubling of visibility led to a significant increase in SEO traffic and Shoepassion achieved top rankings on page one, particularly for transaction-relevant keywords — such as “business sneakers.”
Top rankings in core segments
Shoepassion was able to secure top rankings through targeted optimization, such as Position 3 for the important keyword “business sneaker”.
By working with LEAP, we have almost doubled our SEO visibility within nine months. The LEAP team works very efficiently, in a structured way and is perfectly integrated into our internal processes.
Björn Henning
CEO of Shoepassion
The system change had almost halved visibility; many strong content assets and category pages received too little internal link power. At the same time, page speed deficiencies (including time to interactive) and new Shopify circumstances required clear technical guidelines. What was needed was a prioritized plan with fast, low-risk levers — cleanly integrated into existing processes and implementable with resources from SEO, IT and shop management.
In an individual strategy discussion, our experts identify key growth levers and show you how SEO and conversion optimization can predictably maximize your profitability.
