The challenge

After an internal restructuring, A/B testing at NKD stalled over a longer period of time. Although the company had already gained initial experience with conversion optimization, it lacked the resources to continue testing continuously and at a high level of quality. In view of the variety of topics in e-commerce — from product management and fulfillment to content and UX — it was hardly possible to set up a dedicated team for CRO. At the same time, it was clear that without a well-founded optimization strategy, sales potential would remain unused in the long term. NKD was therefore specifically looking for an external partner who not only provides selective support, but also a full-service solution offers: from hypothesis formation to design and testing to technical implementation. An approach that was particularly important was scientifically based and Can be implemented in a practical way is — with the aim of achieving noticeable increases in sales while minimizing risks.