How the most successful retailers in the DACH region are turning their SEO into a sales driver

Leading retailers such as DECATHLON, Fritz Berger, CEWE or INTERGASTRO They have one thing in common: They don't regard SEO as a side project, but as strategic sales channel. The key lies in a clear framework that makes growth opportunities visible, bundles resources efficiently and thus makes SEO a reliable driver for predictable growth developed.
In this presentation, you will learn how successful retailers prioritize their SEO measures, even when IT and developer resources are scarce. You will learn how to avoid bottlenecks, make potential measurable and manage organic visibility in such a way that it directly contributes to sales and profitability.

Speakers

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”