How the best online shops like Bogner maximize their conversions with A/B testing

The most successful e-commerce companies have a clear goal: more turnover per visitor while reducing costs and reducing risk. The key lies in systematic conversion optimization — not based on gut feeling, but through psychologically based, data-driven A/B tests.
In this presentation, you will learn how leading shops such as Bogner use A/B testing to make potential visible, validate hypotheses and sustainably increase conversion rates.

Speakers

“As team manager and expert lead for behavioral patterns, Nils leads major e-commerce brands in the DACH region through conversion optimization based on scientific findings. As a trained psychologist, Nils supports leading retailers in user analysis, selection of relevant psychological heuristics and implementation in the form of data-driven A/B tests in their online shops. In addition, Nils supervises ongoing product development at LEAP/ and is part author of a book on conversion optimization, which summarizes the experience of over 12 years of conversion optimization and over 2,500 A/B tests carried out and will be published for the German market in 2024.”

“With over 15 years of experience, Benjamin is an absolute expert when it comes to e-commerce. As Director of E-Commerce at Bogner, he has been managing the online business of one of the most successful fashion brands in German-speaking countries for over 4 years and is significantly involved in the successful online growth of the traditional brand.”