Competitive advantage SEO — What you absolutely need to know for your 2024 SEO strategy

SEO is no longer a “nice to have” but one of the most profitable growth channels. In this webinar recording, we'll show you which developments you need to keep an eye on — from online and off-page optimizations to content strategies and the use of AI tools such as ChatGPT. The focus is always on business impact: How SEO investments have a direct impact on visibility, new customer acquisition and turnover. This is complemented by concrete examples of success in which online shops have massively increased their sales through a clear strategy and consistent implementation.