Competition in e-commerce is intensifying year by year. Increasing costs for traffic and advertising make it clear that a conversion rate of just under 2% is no longer enough to ensure the growth of your company. The key to profitable scaling is to maximally monetize existing traffic — through systematic conversion optimization. In this webinar, Thomas shows how to turn visitors into paying customers and tailor your customer journey specifically to increase sales.

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”