SEO content is dead

Many companies are still producing content that is primarily optimized for search engines. The result: rankings? Maybe yes — real conversions and user engagement often no. Really successful content focuses on the user and combines relevance with clear action orientation.
In this webinar, you'll learn how to develop content that both increases your visibility in search engines Boost as well meet the interests and needs of your visitors. You will learn how to design texts in such a way that they create trust, attract users in a targeted manner and Pay directly to conversions. This is how content becomes measurable growth driver instead of just an SEO project.

Speakers

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”