Many online shops still rely on texts that are primarily optimized for search engines such as Google — often at the expense of user experience. Really effective content is based on the needs and intentions of users.
In this webinar, you'll learn how to design content so that serve the interests of your visitors in a targeted manner, build trust and increase the likelihood that users convert to customers. This not only makes content visible, but to a measurable lever for higher conversions.

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”