Successful A/B tests among our customers in recent years have resulted in 7- to 8-digit sales increases guided. With targeted use of Psychology and data-based hypotheses Untapped potential can be made visible and effectively exploited.
This talk shows why A/B testing is There are no no-brainers and how systematic testing directly contributed to sales and growth. This is how conversion optimization leads to measurable business success.

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”