A/B testing vs. personalization

Both A/B testing and personalization offer huge opportunities — but neither are universal solutions. It is important to knowWhen which method has the biggest effect on conversions and user experience.
In this webinar, Fabian Hans and Malte Landwehr explain how to make the right decisions to Use testing and personalization in a targeted manner.
This is how you sustainably scale the success of your digital measures and achieve the maximum impact on your conversion rate.

Speakers

“While studying business psychology, I gained a lot of experience in various areas of online marketing. As a conversion analyst at the Berlin-based agency LEAP/, I use my psychological knowledge to advise companies to optimize their websites efficiently and in a targeted manner.”