The most successful e-commerce companies understand their users in detail and optimize your online shop targeted, prioritized and data-based — supported by psychological findings. The result: higher conversions, more revenue, and lower unnecessary costs and risks. In this webinar, you will Laura Mehren (s.Oliver Group) and Thomas Gruhle (LEAP), like you Use A/B testing effectively, overcomes optimization hurdles, and psychological conversion optimization used specifically for significant sales increases.

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”

“With eight years of experience in marketing and the last two years in a leading role in e-commerce at the s.Oliver Group, I am responsible for the digital development of the brand s.Oliver. The group of companies also combines the brands comma and Liebeskind Berlin, which together make up the Group's diverse portfolio.”