How to improve the profitability of your online shop with
Can increase conversion optimization

Increasing sales, avoiding costs, reducing risks — this is what unites the most successful e-commerce companies. In this presentation, Sven Böhme, Head of Online Marketing at Intersport, and Thomas Gruhle, Founder & CEO of LEAP, show how you Strategically plan A/B tests, implement them directly and achieve measurable results. You'll learn which levers in your shop contain unused value and how personalization sustainably increases your conversion rates.

Speakers

“As managing director, I work primarily on a strategic level and supervise internationalizations, relaunches and other projects in large companies. I am also responsible for the development of our services and solutions and am the editor of the Spiegel bestseller Better Online Sales.”

“I've been responsible for online marketing at Intersport for over 4 years. This also includes the fields of conversion optimization, pricing, analytics and data collection.”