SEO & AI in 2026
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How do you manage 5 billion euros in revenue in a predictable way? Ex-Walz/Fritz-Berger/-Quelle-CEO Wolfgang Binder knows it. Even in the catalog era, he managed these volumes through a radical, user-centered system — the absolute maximum of what was possible back then. Today, e-coms have infinitely more data and access to AI, but scale worse. They burn expensive traffic because they lack exactly this system. In this masterclass, you will Wolfgang Binder, Marcus Anton (CEO MADELEINE) and Thomas Gruhle (CEO LEAP)how profound behavioral psychology, AI and conversion optimization digitize and exponentially strengthen the proven logic of success. Based on real Madeleine cases, experience how you and your employees systematically generate millions of uplifts for your customers.
Thomas Gruhle is founder & CEO of LEAP and one of the leading minds for digital growth in e-commerce. Since 2009, he has been leading established brands on a measurable path of success with data-driven strategies. As a pioneer, he was the first in the DACH region to combine SEO and conversion optimization with profound behavioral psychology. Today, he is driving this logic of success forward with artificial intelligence and combines AI-based processes for sustainable cost reduction with the systematic generation of millions of dollars in revenue for the profitable growth of his customers. As Spiegel and Manager magazine bestselling editor of the work “Better Online Sales”, he also shares his tried and tested expertise with CEOs in digital retail.
Marcus Anton is CEO of GOLDNER GmbH and is responsible for the strategic direction and development of the entire GOLDNER fashion group. Under his leadership, the traditional company (formerly Atelier Goldner Schnitt) was consistently modernized, sharpened for the future and focused heavily on e-commerce. With profound expertise in distance selling and digital business models, he is strategically driving the Group's growth. A particular milestone under his leadership was the successful takeover of the MADELEINE and Alba Moda brands at the beginning of 2024. He is an expert in combining sophisticated best-ager fashion with innovative e-commerce strategies and leading established brands into a new, digital era.
Wolfgang Binder is an experienced trade manager with decades of experience in international e-commerce and distance selling. As former managing director & board member of well-known companies such as Quelle AG, Versandhaus Walz and Fritz Berger, he was responsible for volumes of several hundred million euros and successfully supported complex turnaround projects. In addition to his role as Executive Vice President of the Fristads Kansas Group, he also served on the Supervisory Board of Intersport and Vice President of the Austrian Trade Association. As an Advisory Board and Senior Advisor at LEAP, Wolfgang Binder uses his extensive experience to help retail companies position themselves sustainably and profitably for the future.
