HIPPO syndrome — The blockage to your sales growth

Many e-commerce companies make decisions based on gut feeling, trends, or what competitors are doing — and often achieve suboptimal results. This behavior is called that HIPPO syndrome (“Highest Paid Person's Opinion”).
In this video, you'll learn How to recognize HIPPO syndrome and how to combat itto make decisions in the future on Number-based and science-based hypotheses to support. In this way, you prevent subjective opinions from blocking your growth strategy and lay the foundation for data-driven, predictable sales growth.