SEO and AI studies by LEAP
Data-driven insights into SEO and AI visibility for the German e-commerce, finance, and SaaS sectors.
AI & SEO Study 2026, 2nd Edition
AI & SEO in German E-Commerce
AI search is currently transforming how customers find online shops, and most e-commerce managers are unaware of how significantly this is already impacting their visibility. The second edition of this study evaluates 2,778 of Germany's top-grossing online shops and provides a direct comparison to 2025, highlighting where SEO visibility and AI search traffic are truly shifting. If you want to base your growth strategy for the coming year on hard industry data rather than gut feeling, you will find the numbers here.
2,778 domains · published September 1, 2026
AI & SEO Study 2026, First Edition
AI & SEO in the Financial Sector
Comparison portals and AI agents are increasingly handling the first point of contact with new customers, often before they even visit a bank or insurance company's website. This is the first study of its kind for the German financial sector, analyzing 359 domains to show how visible banks and insurers actually are in Google and AI-driven search. It is for anyone who needs to assess whether their brand is still present in this new search reality or has already become invisible.
Releasing mid-September 2026. Don't miss the study launch.
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AI & SEO Study 2026, First Edition
AI & SEO in the German SaaS Market
As purchasing decisions increasingly shift toward AI-powered tool comparisons, the market's consolidation pressure will determine who remains visible and who doesn't. This inaugural study for the German SaaS market analyzes 240 software domains to reveal how often providers are cited in AI-generated responses. It is essential reading for anyone who wants to know if their product appears in the answers potential customers are getting today instead of traditional Google search results.
Releasing mid-September 2026. Don't miss the study launch.
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