SEO and AI studies by LEAP
Data-driven insights into SEO and AI visibility for the German e-commerce, finance, and SaaS sectors.
AI & SEO Study 2026, 2nd Edition
AI & SEO in German E-Commerce
AI search is currently transforming how customers find online shops, and most e-commerce managers are unaware of how significantly this is already impacting their visibility. The second edition of this study evaluates 2,778 of Germany's top-grossing online shops and provides a direct comparison to 2025, highlighting where SEO visibility and AI search traffic are truly shifting. If you want to base your growth strategy for the coming year on hard industry data rather than gut feeling, you will find the numbers here.
2,778 domains · published September 1, 2026
AI & SEO Study 2026, First Edition
AI & SEO in the Financial Sector
Comparison portals and AI agents are increasingly handling the first point of contact with new customers, often before they even visit a bank or insurance company's website. This is the first study of its kind for the German financial sector, analyzing 359 domains to show how visible banks and insurers actually are in Google and AI-driven search. It is for anyone who needs to assess whether their brand is still present in this new search reality or has already become invisible.
To the studyAI & SEO Study 2026, First Edition
AI & SEO in the Pharma & Healthcare Sector
When patients search for symptoms, active ingredients, or medications, Google and AI assistants provide the first answers. The new AI & SEO Study Pharma & Healthcare 2026 reveals which brands appear there. It highlights how the Google visibility of pharma and healthcare brands is evolving, how often they are cited as sources in AI responses like Google AI Overviews, and where they are missing. Furthermore, it shows who is currently gaining visibility, who is losing it, and where your own brand stands in comparison to the competition.
Releasing Monday, October 26, 2026, at 10:00 AM
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