Sovendus operates Europe's large after-purchase voucher network: On the thank you page from top shops, buyers choose exclusive vouchers — partners gain new customers, turnover and loyalty. CEO Sebastian Legler already knew LEAP from his time at Flightright, where we doubled SEO in several countries and sustainably increased the conversion rate with uplifts of up to +25%. The goal at Sovendus is to transfer this methodology to a high-volume, non-standardized funnel and to transfer it into a lasting testing culture.
Listen on Spotifyon central funnel KPIs. This growth is not a short-term effect, but increases funnel performance over the long term year over year.
Significant increase
the conversion rate
LEAP transformed the complex voucher funnel into a high-performance overall system through a psychologically based testing culture and established a sustainable, data-driven growth structure in the company.
During my time as CEO of Flightright, LEAP doubled SEO performance in several countries and steadily improved the conversion rate. Now at Sovendus, things have continued in the same way: high test frequency, strong uplifts, clear methodology. LEAP has had a lasting impact on how we think about online marketing.
Sebastian Legler
Managing Director of Sovendus
Lots of traffic, but low testing rate; ideas without prioritization; individual funnel without “off-the-shelf” tooling; technical hurdles (framework, tracking), page and journey complexity. Wanted: quick entry into a structured, psychologically based A/B testing operation with minimal in-house load.
47 tests/77 variants in the first year, success rate 38%
Uplifts of up to +25% (e.g. during a voucher copy event) to central funnel KPIs
Significantly higher funnel performance YoY; measures pay off permanently (no campaign mayflies)
Testing culture anchored: continuous active testing, clear CRO process instead of ad hoc ideas
Carryover of the Flightright playbook: SEO performance doubled before, CRO successes systematically reproducible
In an individual strategy discussion, our experts identify key growth levers and show you how SEO and conversion optimization can predictably maximize your profitability.
