myRight triples conversions with LEAP

Successfully increasing conversions and reducing CPLs

myRight is a legal tech platform that helps consumers enforce their rights — including as part of the VW emissions scandal. The company bundles claims, works with specialized lawyers and thus provides access to law for thousands of affected persons. The focus is on the website as a lead machine.

Together with LEAP, they succeeded in massively increasing conversions within a tight time frame and significantly reducing costs per lead.

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+300%

Conversions

By systematically optimizing the conversion funnel and specifically testing psychological triggers and shorter texts, MyRight succeeded in increasing conversions by a factor of 3 while reducing costs by around 30 percent.

Predictable traffic channel

By working with LEAP, myRight was able to end its dependence on unpredictable PR waves in Spiegel or FAZ and instead set up a constant, predictable traffic channel.

The challenge

The biggest challenge lay in the combination of time-critical deadlines due to impending statute of limitations and a high efficiency pressure in paid marketing. PR-driven demand caused extreme fluctuations in the funnel, while users often stepped in with complex questions, legal uncertainties or reservations (e.g. loyalty to VW). In addition, the product was explanatory: long texts reduced completion rates, forms that were too short reduced data quality. The aim was to design the entire funnel in such a way that more leads are gained — while at the same time reducing costs per conversion.

solutions

LEAP developed a holistic CRO approach: Hypotheses were tested on separate campaign landing pages, the copy was streamlined and key messages were clarified more clearly. Different funnel variants — from short forms to multi-stage processes — were systematically tested using an A/B test. Psychologically based adjustments reduced hurdles, addressed objections and strengthened trust. This was supplemented by targeted email recovery flows for abortions. The result was a continuously optimized process that combined efficiency with user-friendliness and delivered fast, measurable results with minimal internal effort.

scores

Tripling conversions — lead generation was increased by 300% within a very short period of time, significantly increasing the reach of class action lawsuits.

30% lower cost per conversion — more efficient use of the paid budget through optimized funnel and test strategies.

Stable lead pipeline — instead of fluctuating PR peaks, a continuous, predictable influx of qualified applications could be ensured.

Quick time-to-value — hypotheses, tests and deployments were implemented at high speed so that effects were immediately noticeable and the deadline for the statute of limitations was met.