The challenge
The holiday home market is fragmented, SEO competition and SERP pressure increased massively. After the loss of internal SEO expertise, Bestfewo needed a Partner who is deep in the topic, leads proactively and delivers comprehensibly — instead of pure reports. Standing at the same time Relaunch risks, Crawl budget waste (too many similarly oriented URLs) and the Dependence on paid channels in focus. Objective: visible, directly bookable inventory scale, secure SERP positions and the Unit Economics strengthen.
solutions
With LEAP, bestfewo was able to systematically scale SEO performance over years. The focus was on technical audits, detailed action plans and close IT support in order to implement even complex relaunches without loss of visibility. LEAP also developed the hyperpages strategy, which consolidated content and sustainably strengthened rankings. At the same time, LEAP focused on high-quality content and link building to improve both user and Google signals. Through clear prioritization, precise guidelines and close cooperation, LEAP took on the role of strategic partner who developed SEO into bestfewo's highest-margin channel.
