How Apalis Home generates 45% more NonBrand clicks with LEAP

Successful SEO optimization for Apalis

Apalis Home (including brand Picture worlds) is an internationally active on-demand e-commerce company for home decor — with 126,000 articles. After a gradual decline in SEO visibility and a major slump due to a Google update, Apalis was looking for a High-end partners for a structured SEO turnaround.

‍With LEAP, the negative trend was reversed in a short period of time — and SEO performance is growing significantly again.

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+45%

More clicks in the non-brand area

After visibility and traffic had fallen steadily over an extended period of time , this negative trend was stopped and reversed through the targeted implementation of technical optimizations. The result is significant growth of 45% of non-brand clicks year over year.

Top rankings

Core categories from items 9—12 to 1—3

Thanks to the targeted SEO strategy, the company was able to stop the downward trend in its most important product areas and massively increase visibility. For the main categories, which generate the largest volume of traffic and the most revenue, the rankings in the search results were raised from the back ranks back to the top to positions 1 to 3.

The challenge

Visibility dropped gradually over the years; the slump due to a core update made the problem visible: technical causes and Structural issues remained undetected, the previous agency failed to make the turnaround. At the same time, SEO at Apalis is strategically relevant (30-35% traffic/turnover), but organizationally anchored in shop management — with a focus on technology instead of traditional marketing. Die Catalog complexity (variants, pagination, internal linking) increased risks. We were looking for a partner who works transparently, internal teams empowers and prioritized according to impact & effortto achieve a quick effect.

solutions

LEAP started with a deep discovery audit and prioritized ~30 fields of action Business Impact and Implementation effort. In few weeks The first measures went live; within a year, ~20 core topics implemented. Central levers: technical corrections (including pagination & internal linking), architectural adjustments for large catalogs as well as clear Non-/binary ticket logic including examples, specifications and development support. LEAP worked radically transparent, trained the shop team and established a joint ticket/review ritual — for quick releases and consistently better decisions.

scores

+45% YoY non-brand clicks — Turning the trend straight and regaining growth

Top rankings Recaptured — core categories from items 9—12 to 1—3

Direct business impact — less compensation costs required via paid

Quick implementation — prioritized roadmap, ~20 key measures in ~12 months

Better in-house enablement — team makes more informed decisions, reduces risks

Transparent collaboration — Retros with GF, clear measurement points, continuous upskilling