Analysis methods, implementation tips, and supplementary emails. So you can directly apply this knowledge to your shop. From the experts who implement CRO for Europe's largest online shops.
The CRO Course for 0 €. Registration only until July 19th
10+
The complete CRO process: From initial analysis to a scaled program. Afterwards, you'll not only understand how CRO works, but also how to establish it systematically within your company — with the right KPIs, the right roles, and a program that improves itself year after year.
54
Not an overview, but in-depth knowledge: In 54 lessons, you'll get the concrete tools for each phase — developing hypotheses, analyzing user data, setting up A/B tests properly, and building a program that improves itself year after year
0 €
This course has a regular retail price of 3,000 Euros. After September 6th, the course will no longer be available for free and will return to its regular price of 3,000 Euros.
You won't just be watching. You'll be actively participating. Each week, you'll receive new material, allowing you to get started immediately and ask our experts if you get stuck. By the end of the course, you won't just have a list of ideas. You'll have concrete optimization strategies tailored to your shop, including an analysis of where the biggest revenue drivers are on your site.
Find out how leading e-commerce companies are succeeding
Genau dafür ist dieser Kurs gemacht.
No lectures. No theory you'll forget afterwards.
Each week, you'll receive a new package: video lessons, checklists, and templates you can use immediately. We'll actively guide you through the course via email. You can ask questions. You'll get feedback from real CRO experts. The course ends on September 6th, after which free access will no longer be available.
In this part, you will be introduced to the basics of psychological conversion optimization. You'll learn why “keep it up” or a complete website relaunch is often not the solution to your problems — but can have fatal consequences.
In part 2, you will learn the various benefits of CRO. Proven strategies and methods are presented that help you secure long-term competitive advantages and strengthen your market position through continuous optimization.
The third part of the book deals with data analysis and how you can identify the biggest optimization opportunities based on user feedback. You will learn how expert reviews and direct user surveys help to optimize in a targeted manner.
In this chapter, you'll find out how to validate assumptions through A/B testing and ensure that only the most successful ideas are implemented. You will learn how to optimize content and processes tailored to your target group.
This part of the book discusses the importance of prioritization. It explains how to prioritize the best ideas based on potential and effort in order to use your resources efficiently at all times. You'll be shown how to achieve the greatest results with minimal effort.
In this chapter, you'll learn why it's essential to validate ideas before implementation, and how to do so effectively using A/B testing. In doing so, you will learn how to effectively minimize risks caused by wrong decisions, save costs sustainably and at the same time maximize the success of your investments.
Part 7 of the book shows you how to scale successful processes through parallel testing and personalization. You will learn how to make your customers even more loyal to your brand and thus exploit significant sales potential. This approach is essential for any brand that wants to achieve cost-effective growth in a competitive market.

The course normally costs €3,000. From July 6 to September 6, 2026, it is free. Register by July 19 at the latest to maximize your benefit from the course and manage the workload.
Anyone who completes this course will come away with concrete takeaways:

Ivan Gluschko, pioneer of psychological conversion optimization at LEAP with over 15 years of experience, leads a conversion team and is a sought-after speaker.

Katja Kaiser, cognitive, neuro and behavioral scientist at LEAP, brings extensive methodological knowledge to A/B testing and user testing to develop tailor-made solutions for customers.

Nils Eisenhauer-Fickler, with over 10 years of experience in conversion optimization at LEAP, advises some of the biggest e-commerce brands in the DACH region on psychological conversion optimization.

Miriam Pretky, psychologist, combines scientific expertise with extensive experience from UX and design projects to help customers with user-centered A/B testing.

Vanessa van Kann, psychologist with a focus on cognitive affective neuroscience and aspiring psychotherapist, specializes in analyzing and interpreting complex behavioral patterns at LEAP.

Michael Rätzsch, with over 10 years of experience, heads the web analysis & tracking department at LEAP and is a central point of contact for the development and implementation of holistic tracking concepts.