LEAP Summer School 2026

The complete CRO course for you and your team. Starts on July 6th and is only available until September 6th.

Analysis methods, implementation tips, and supplementary emails. So you can directly apply this knowledge to your shop. From the experts who implement CRO for Europe's largest online shops.

The CRO Course for 0 €. Registration only until July 19th

10+

Hours of video course

The complete CRO process: From initial analysis to a scaled program. Afterwards, you'll not only understand how CRO works, but also how to establish it systematically within your company — with the right KPIs, the right roles, and a program that improves itself year after year.

54

Lessons

Not an overview, but in-depth knowledge: In 54 lessons, you'll get the concrete tools for each phase — developing hypotheses, analyzing user data, setting up A/B tests properly, and building a program that improves itself year after year

0 €

Instead of 3,000 €

This course has a regular retail price of 3,000 Euros. After September 6th, the course will no longer be available for free and will return to its regular price of 3,000 Euros.

You won't just be watching. You'll be actively participating. Each week, you'll receive new material, allowing you to get started immediately and ask our experts if you get stuck. By the end of the course, you won't just have a list of ideas. You'll have concrete optimization strategies tailored to your shop, including an analysis of where the biggest revenue drivers are on your site.

This course is for you if you recognize the following situation

Find out how leading e-commerce companies are succeeding
Genau dafür ist dieser Kurs gemacht.

Case studies from leading e-commerce companies Icon
Case studies from leading e-commerce companies
A/B testing icon
Learnings from over 2,700 A/B tests
Personalization icon
Knowledge from 26 CRO experts
Market specialization icon
Experience from working with more than 100 customers

What this course is, and what it isn't:

No lectures. No theory you'll forget afterwards.

Each week, you'll receive a new package: video lessons, checklists, and templates you can use immediately. We'll actively guide you through the course via email. You can ask questions. You'll get feedback from real CRO experts. The course ends on September 6th, after which free access will no longer be available.

The book chapters

Part 1: What's wrong and what you need to change to be successful
Part 2: You can achieve these goals with conversion optimization
Part 3: Find out why your customers aren't buying
Part 4: Understanding Your Target Group to Develop Appropriate Solutions
Part 5: Prioritizing — choosing the best solutions from many
Part 6: A/B testing — validating the impact of the solutions
Part 7: Take personalization to the next level
Register for free now
Selling better online - The video course

Including Work Materials:

You get 7 files that you can use immediately:

  • How to convert website visitors into paying customers
  • How to do conversion optimization efficiently and profitably
  • Problem-Solving Checklist with Users
  • Heuristics Collection
  • Prioritization Table for Your Hypotheses
  • A/B Testing Process with Explanations
  • Statistics Guide: Understanding A/B Results
Tip for you:

Sample Lesson

Relaunch vs. A/B Testing

Not sure yet? Watch a free lesson before signing up.

Why over 50% of all relaunches decrease conversion rates instead of increasing them
How Amazon and Facebook never did a complete redesign — and what that means for you
When a relaunch still makes sense and how to properly safeguard it

What you'll have at the end

The course normally costs €3,000. From July 6 to September 6, 2026, it is free. Register by July 19 at the latest to maximize your benefit from the course and manage the workload.

This is not a permanent offer. Access ends on September 6.

Not just knowledge. Results.

Anyone who completes this course will come away with concrete takeaways:

Stop burning money

You'll know where money is being left on the table on your site, and why.

What you can apply immediately

You have a prioritized list of hypotheses for your shop.

Understand why users buy or abandon

You understand the psychology behind purchasing decisions and can apply it to your own product pages, categories, and checkouts.

CRO tailored to your resources

You know how to build a CRO program within a company, even with a small team.
Note: This course is designed for participants within organizations and will therefore not be accessible to tool providers and agencies.
Thank you. We’ll be in touch soon.
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Our authors

Picture by Ivan Gluschko
Ivan Glushko
Expert Lead Testing & Personalization

Ivan Gluschko, pioneer of psychological conversion optimization at LEAP with over 15 years of experience, leads a conversion team and is a sought-after speaker.

Picture by Katja Kaiser
Katja Kaiser
Senior UX reseacher

Katja Kaiser, cognitive, neuro and behavioral scientist at LEAP, brings extensive methodological knowledge to A/B testing and user testing to develop tailor-made solutions for customers.

Photo by Nils Eisenhauer-Fickler
Nils Eisenhauer- Fickler
Expert Lead Behavior Patterns

Nils Eisenhauer-Fickler, with over 10 years of experience in conversion optimization at LEAP, advises some of the biggest e-commerce brands in the DACH region on psychological conversion optimization.

Photo by Miriam Pretky
Miriam Pretky
Senior Conversion Analyst

Miriam Pretky, psychologist, combines scientific expertise with extensive experience from UX and design projects to help customers with user-centered A/B testing.

Picture by Vanessa van Kann
Vanessa van Kann
Senior Conversion Analyst

Vanessa van Kann, psychologist with a focus on cognitive affective neuroscience and aspiring psychotherapist, specializes in analyzing and interpreting complex behavioral patterns at LEAP.

Picture by Michael Rätzsch
Michael Rätzsch
Digital Analytics Consultant

Michael Rätzsch, with over 10 years of experience, heads the web analysis & tracking department at LEAP and is a central point of contact for the development and implementation of holistic tracking concepts.

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