{"id":9198,"date":"2023-09-26T17:37:37","date_gmt":"2023-09-26T15:37:37","guid":{"rendered":"https:\/\/leap.de\/?post_type=webinar&#038;p=9198"},"modified":"2024-04-13T13:12:57","modified_gmt":"2024-04-13T11:12:57","slug":"was-wir-von-der-psychologie-fuer-das-online-marketing-lernen-koennen","status":"publish","type":"webinar","link":"https:\/\/leap.de\/webinar\/was-wir-von-der-psychologie-fuer-das-online-marketing-lernen-koennen\/","title":{"rendered":"Was wir von der Psychologie f\u00fcr das Online-Marketing lernen k\u00f6nnen"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7db90d7e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7c93f92\"><h1 class=\"uagb-heading-text\"> Was wir von der <em>Psychologie<\/em> f\u00fcr das Online-Marketing lernen k\u00f6nnen<\/h1><\/div>\n\n\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-153dc2_9198  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Durch die Anwendung psychologischer Erkenntnisse k\u00f6nnen Websites auf ein v\u00f6llig neues Niveau gehoben werden. Wenn man Optimierungen auf Grundlage der Forschung von Nobelpreistr\u00e4gern wie Kahneman und Thaler durchf\u00fchrt, schafft man die Voraussetzungen daf\u00fcr, dass Nutzer sich auf der Webseite tats\u00e4chlich wohlf\u00fchlen. Thomas Gruhle wird in diesem Webinar erl\u00e4utern, wie dies umgesetzt werden kann und welche Informationen dazu notwendig sind.<\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-wrap-39ba8d_9198  alignfull \"  ><div id=\"39ba8d_9198\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-39ba8d_9198 video-link round-border elaborate-shadow alignfull\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 39ba8d_9198 text-center  text-mobile-center  \" ><figure class=\" \"><a href=\"https:\/\/youtu.be\/jMcZZhGIlNw\" target=\"_blank\"  class=\"tpgb-creative-img-wrap  \"  aria-label=\"Creative Image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1054\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Was-wir-von-der-Psychologie-fuer-das-Online-Marketing-lernen-koennen-3.jpg\" class=\"hover__img info_img\" alt=\"Was wir von der Psychologie f\u00fcr das Online-Marketing lernen k\u00f6nnen\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Was-wir-von-der-Psychologie-fuer-das-Online-Marketing-lernen-koennen-3.jpg 2000w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Was-wir-von-der-Psychologie-fuer-das-Online-Marketing-lernen-koennen-3-300x158.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Was-wir-von-der-Psychologie-fuer-das-Online-Marketing-lernen-koennen-3-1024x540.jpg 1024w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Was-wir-von-der-Psychologie-fuer-das-Online-Marketing-lernen-koennen-3-768x405.jpg 768w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Was-wir-von-der-Psychologie-fuer-das-Online-Marketing-lernen-koennen-3-1536x809.jpg 1536w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Was-wir-von-der-Psychologie-fuer-das-Online-Marketing-lernen-koennen-3-1200x632.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-cc687a_9198     alignfull   tpgb-container-full\" data-id=\"cc687a_9198\"  >\n<div class=\"tpgb-container-col tpgb-block-b9acd1_9198 \" data-id=\"b9acd1_9198\"  >\n<style>.gspb_container-id-gsbp-3c8cf4a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3c8cf4a.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3c8cf4a.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));row-gap:10px;column-gap:40px;grid-template:2fr 1fr;}@media (max-width:575.98px){#gspb_container-id-gsbp-3c8cf4a.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c8cf4a\" id=\"gspb_container-id-gsbp-3c8cf4a\"><style>.gspb_container-id-gsbp-a1bd92e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a1bd92e.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-a1bd92e.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1bd92e\" id=\"gspb_container-id-gsbp-a1bd92e\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-221407_9198  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n26.09.2023\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-3030af7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3030af7.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-3030af7.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3030af7\" id=\"gspb_container-id-gsbp-3030af7\"><div class=\"tpgb-stylist-list tpgb-relative-block tpgb-block-1e5783_9198  align-left article-or-video-length-text \" ><div class=\"tpgb-icon-list-items d-flex-center\"><div id=\"tooltip6760fe4897406\" class=\"tpgb-icon-list-item tp-repeater-item-0 active\"  ><div class=\"tpgb-icon-list-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"attachment-full size-full\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><div class=\"tpgb-icon-list-text\">74 Minuten<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-17060a_9198 \" data-id=\"17060a_9198\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-964b70_9198 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-6f0f46_9198     alignfull   tpgb-container-full\" data-id=\"6f0f46_9198\"  >\n<div class=\"tpgb-container-col tpgb-block-37c4af_9198 \" data-id=\"37c4af_9198\"  >\n<style>.gspb_container-id-gsbp-cdc1d93{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cdc1d93.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-cdc1d93.gspb_container{display:grid;grid-template-columns:repeat(1,minmax(0,1fr));row-gap:10px;column-gap:40px;}@media (max-width:575.98px){#gspb_container-id-gsbp-cdc1d93.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cdc1d93\" id=\"gspb_container-id-gsbp-cdc1d93\"><style>.gspb_container-id-gsbp-00b0ecc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00b0ecc.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-00b0ecc.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00b0ecc\" id=\"gspb_container-id-gsbp-00b0ecc\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-8e25_9198  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n26.09.2023\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-6833b9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6833b9c.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-6833b9c.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6833b9c\" id=\"gspb_container-id-gsbp-6833b9c\"><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-44451a_9198 \" data-id=\"44451a_9198\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-79a971_9198 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-e000b2_9198     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"e000b2_9198\"  >\n<div id=\"674dc3_9198\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-674dc3_9198 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 674dc3_9198 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"hover__img info_img\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707d82;margin-left:5px\">74 Minuten\n\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container diamond-in-the-sky uagb-block-e3226338 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div  class=\"tpgb-container-row tpgb-block-177dd8_9198  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"177dd8_9198\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-316e9c_9198  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><h2 class=\"heading-title\">Speaker:innen<\/h2><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-9bd88a_9198     alignfull   tpgb-container-full\" data-id=\"9bd88a_9198\"  >\n<div class=\"tpgb-container-col tpgb-block-899423_9198 \" data-id=\"899423_9198\"  >\n<div  class=\"tpgb-container-row tpgb-block-1bec86_9198     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"1bec86_9198\"  >\n<div id=\"eb16a2_9198\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-eb16a2_9198 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image eb16a2_9198 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-150x150.jpg\" class=\"hover__img info_img\" alt=\"Thomas Gruhle\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-150x150.jpg 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-300x300.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-700x700.jpg 700w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1.jpg 736w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-11389b_9198  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"11389b_9198\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-b88806_9198  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Thomas Gruhle<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Gr\u00fcnder &amp; Gesch\u00e4ftsf\u00fchrer<\/div><\/div><\/div><\/div>\n\n<div id=\"7301e9_9198\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-7301e9_9198 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 7301e9_9198 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/logo-claim-5.svg\" class=\"hover__img info_img\" alt=\"logo claim (5)\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-18a74c_9198 \" data-id=\"18a74c_9198\"  >\n<div  class=\"tpgb-container-row tpgb-block-7e20e6_9198     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"7e20e6_9198\"  ><div class=\"tpgb-cont-in\">\n<div id=\"c80cf1_9198\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-c80cf1_9198 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image c80cf1_9198 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">\u201cIch arbeite als Gesch\u00e4ftsf\u00fchrer vor allem auf der strategischen Ebene und begleite Internationalisierungen, Relaunches und andere Projekte in gro\u00dfen Unternehmen. Dar\u00fcber hinaus bin ich f\u00fcr die Weiterentwicklung unserer Dienstleistungen und L\u00f6sungen verantwortlich.\u201c<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-1ac372_9198     alignfull   tpgb-container-full\" data-id=\"1ac372_9198\"  >\n<div class=\"tpgb-container-col tpgb-block-084b76_9198 \" data-id=\"084b76_9198\"  >\n<div  class=\"tpgb-container-row tpgb-block-b7aa46_9198     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"b7aa46_9198\"  ><\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-a37887_9198 \" data-id=\"a37887_9198\"  ><\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wir zeigen dir, wie psychologischer Erkenntnisse Websites auf ein neues Niveau heben.<\/p>\n","protected":false},"author":6,"featured_media":14286,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_meta":"","tpgb_global_settings":"","_gspb_post_css":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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