{"id":9181,"date":"2023-09-26T16:40:03","date_gmt":"2023-09-26T14:40:03","guid":{"rendered":"https:\/\/leap.de\/?post_type=webinar&#038;p=9181"},"modified":"2024-04-13T13:13:30","modified_gmt":"2024-04-13T11:13:30","slug":"a-b-testing-vs-personalisierung","status":"publish","type":"webinar","link":"https:\/\/leap.de\/webinar\/a-b-testing-vs-personalisierung\/","title":{"rendered":"A\/B-Testing vs. Personalisierung"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7db90d7e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7c93f92\"><h1 class=\"uagb-heading-text\"> A\/B-Testing vs. Personalisierung<\/h1><\/div>\n\n\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-153dc2_9181  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Obwohl sowohl A\/B-Testing als auch Personalisierung zahlreiche Vorteile bieten, sind sie keine universellen L\u00f6sungen. Es ist entscheidend, sorgf\u00e4ltig zu \u00fcberlegen, wann und wie du diese Methoden anwenden sollst. Unsere Experten Fabian Hans und Malte Landwehr werden in diesem Webinar erl\u00e4utern, wie du diese Entscheidungen treffen kannst.<\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-wrap-39ba8d_9181  alignfull \"  ><div id=\"39ba8d_9181\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-39ba8d_9181 video-link round-border elaborate-shadow alignfull\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 39ba8d_9181 text-center  text-mobile-center  \" ><figure class=\" \"><a href=\"https:\/\/youtu.be\/dpQrGElVIVA\" target=\"_blank\"  class=\"tpgb-creative-img-wrap  \"  aria-label=\"Creative Image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1054\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung.jpg\" class=\"hover__img info_img\" alt=\"AB-Testing vs. Personalisierung\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung.jpg 2000w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-300x158.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-1024x540.jpg 1024w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-768x405.jpg 768w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-1536x809.jpg 1536w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-1200x632.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-cc687a_9181     alignfull   tpgb-container-full\" data-id=\"cc687a_9181\"  >\n<div class=\"tpgb-container-col tpgb-block-b9acd1_9181 \" data-id=\"b9acd1_9181\"  >\n<style>.gspb_container-id-gsbp-3c8cf4a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3c8cf4a.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3c8cf4a.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));row-gap:10px;column-gap:40px;grid-template:2fr 1fr;}@media (max-width:575.98px){#gspb_container-id-gsbp-3c8cf4a.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c8cf4a\" id=\"gspb_container-id-gsbp-3c8cf4a\"><style>.gspb_container-id-gsbp-a1bd92e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a1bd92e.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-a1bd92e.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1bd92e\" id=\"gspb_container-id-gsbp-a1bd92e\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-221407_9181  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n26.09.2023\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-3030af7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3030af7.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-3030af7.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3030af7\" id=\"gspb_container-id-gsbp-3030af7\"><div class=\"tpgb-stylist-list tpgb-relative-block tpgb-block-1e5783_9181  align-left article-or-video-length-text \" ><div class=\"tpgb-icon-list-items d-flex-center\"><div id=\"tooltip678ee79b1f04f\" class=\"tpgb-icon-list-item tp-repeater-item-0 active\"  ><div class=\"tpgb-icon-list-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"attachment-full size-full\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><div class=\"tpgb-icon-list-text\">59 Minuten<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-17060a_9181 \" data-id=\"17060a_9181\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-964b70_9181 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-6f0f46_9181     alignfull   tpgb-container-full\" data-id=\"6f0f46_9181\"  >\n<div class=\"tpgb-container-col tpgb-block-37c4af_9181 \" data-id=\"37c4af_9181\"  >\n<style>.gspb_container-id-gsbp-cdc1d93{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cdc1d93.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-cdc1d93.gspb_container{display:grid;grid-template-columns:repeat(1,minmax(0,1fr));row-gap:10px;column-gap:40px;}@media (max-width:575.98px){#gspb_container-id-gsbp-cdc1d93.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cdc1d93\" id=\"gspb_container-id-gsbp-cdc1d93\"><style>.gspb_container-id-gsbp-00b0ecc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00b0ecc.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-00b0ecc.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00b0ecc\" id=\"gspb_container-id-gsbp-00b0ecc\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-8e25_9181  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n26.09.2023\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-6833b9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6833b9c.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-6833b9c.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6833b9c\" id=\"gspb_container-id-gsbp-6833b9c\"><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-44451a_9181 \" data-id=\"44451a_9181\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-79a971_9181 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-e000b2_9181     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"e000b2_9181\"  >\n<div id=\"674dc3_9181\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-674dc3_9181 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 674dc3_9181 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"hover__img info_img\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707d82;margin-left:5px\">59 Minuten\n\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container diamond-in-the-sky uagb-block-e3226338 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div  class=\"tpgb-container-row tpgb-block-177dd8_9181  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"177dd8_9181\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-316e9c_9181  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><h2 class=\"heading-title\">Speaker:innen<\/h2><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-9bd88a_9181     alignfull   tpgb-container-full\" data-id=\"9bd88a_9181\"  >\n<div class=\"tpgb-container-col tpgb-block-899423_9181 \" data-id=\"899423_9181\"  >\n<div  class=\"tpgb-container-row tpgb-block-1bec86_9181     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"1bec86_9181\"  >\n<div id=\"eb16a2_9181\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-eb16a2_9181 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image eb16a2_9181 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/fabian-hans.1024x1024-150x150.jpg\" class=\"hover__img info_img\" alt=\"fabian-hans.1024x1024\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/fabian-hans.1024x1024-150x150.jpg 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/fabian-hans.1024x1024-300x300.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/fabian-hans.1024x1024-768x768.jpg 768w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/fabian-hans.1024x1024-700x700.jpg 700w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/fabian-hans.1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-11389b_9181  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"11389b_9181\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-b88806_9181  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Fabian Hans<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Expert Lead  Conversion  Rate Optimization<\/div><\/div><\/div><\/div>\n\n<div id=\"7301e9_9181\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-7301e9_9181 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 7301e9_9181 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/logo-claim-5.svg\" class=\"hover__img info_img\" alt=\"logo claim (5)\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-18a74c_9181 \" data-id=\"18a74c_9181\"  >\n<div  class=\"tpgb-container-row tpgb-block-7e20e6_9181     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"7e20e6_9181\"  ><div class=\"tpgb-cont-in\">\n<div id=\"c80cf1_9181\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-c80cf1_9181 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image c80cf1_9181 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">Ich sammelte noch w\u00e4hrend meines Studiums der Business Psychology viele Erfahrungen in verschiedenen Bereichen des Online-Marketing. Als Conversion-Analyst bei der Berliner Agentur LEAP\/ berate ich Unternehmen mit meinem psychologischen Wissen, um ihre Websites effizient und zielgerichtet zu optimieren.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Experten zeigen, wie die Potenziale  A\/B-Testing und Personalisierung effektiv genutzt werden.<\/p>\n","protected":false},"author":6,"featured_media":10838,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_meta":"","tpgb_global_settings":"","_gspb_post_css":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,9],"tags":[13],"class_list":["post-9181","webinar","type-webinar","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar","category-wissen","tag-cro"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung.jpg",2000,1054,false],"tp-image-grid":["https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-700x700.jpg",700,700,true],"thumbnail":["https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-150x150.jpg",150,150,true],"medium":["https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-300x158.jpg",300,158,true],"medium_large":["https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-768x405.jpg",768,405,true],"large":["https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/AB-Testing-vs.-Personalisierung-1024x540.jpg",1024,540,true],"default":"https:\/\/leap.de\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"26.09.2023","get_modified_date":"13.04.2024","category_list":{"category":[{"term_id":27,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":27,"taxonomy":"category","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":9,"name":"Wissen","slug":"wissen","term_group":0,"term_taxonomy_id":9,"taxonomy":"category","description":"","parent":0,"count":101,"filter":"raw"}],"post_tag":[{"term_id":13,"name":"CRO","slug":"cro","term_group":0,"term_taxonomy_id":13,"taxonomy":"post_tag","description":"","parent":0,"count":60,"filter":"raw"}],"post_format":false},"author_name":"Meike 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Asmus","author_link":"https:\/\/leap.de\/author\/masmus\/"},"uagb_comment_info":0,"uagb_excerpt":"Experten zeigen, wie die Potenziale A\/B-Testing und Personalisierung effektiv genutzt 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