{"id":8329,"date":"2023-09-21T11:47:08","date_gmt":"2023-09-21T09:47:08","guid":{"rendered":"https:\/\/leap.de\/?post_type=webinar&#038;p=8329"},"modified":"2024-04-13T13:16:56","modified_gmt":"2024-04-13T11:16:56","slug":"aufbau-eines-high-impact-coversion-teams-2","status":"publish","type":"webinar","link":"https:\/\/leap.de\/webinar\/seo-content-ist-tot\/","title":{"rendered":"SEO Content ist tot!"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7db90d7e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7c93f92\"><h1 class=\"uagb-heading-text\"> <em>SEO<\/em> <em>Content<\/em> ist tot!<\/h1><\/div>\n\n\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-153dc2_8329  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">In vielen Online-Shops sind h\u00e4ufig &#8220;SEO-Texte&#8221; anzutreffen, die ausschlie\u00dflich f\u00fcr Suchmaschinen wie Google optimiert sind. Im Gegensatz dazu konzentriert sich hochwertiger Inhalt in erster Linie auf die Bed\u00fcrfnisse und Absichten der Nutzer. Wenn Inhalte darauf abzielen, die Nutzer in ihrer Suche gezielt anzusprechen und ihre Interessen zu bedienen, steigt die Wahrscheinlichkeit, dass sie zu Kunden konvertieren.<\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-wrap-39ba8d_8329  alignfull \"  ><div id=\"39ba8d_8329\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-39ba8d_8329 video-link round-border elaborate-shadow alignfull\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 39ba8d_8329 text-center  text-mobile-center  \" ><figure class=\" \"><a href=\"https:\/\/youtu.be\/7QlBj4BSbms\" target=\"_blank\"  class=\"tpgb-creative-img-wrap  \"  aria-label=\"Creative Image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1054\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/SEO-Content-ist-tot-\u2013-Inhalte-muessen-ranken-und-konvertieren-3.jpg\" class=\"hover__img info_img\" alt=\"SEO Content ist tot! \u2013 Inhalte m\u00fcssen ranken und konvertieren!\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/SEO-Content-ist-tot-\u2013-Inhalte-muessen-ranken-und-konvertieren-3.jpg 2000w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/SEO-Content-ist-tot-\u2013-Inhalte-muessen-ranken-und-konvertieren-3-300x158.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/SEO-Content-ist-tot-\u2013-Inhalte-muessen-ranken-und-konvertieren-3-1024x540.jpg 1024w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/SEO-Content-ist-tot-\u2013-Inhalte-muessen-ranken-und-konvertieren-3-768x405.jpg 768w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/SEO-Content-ist-tot-\u2013-Inhalte-muessen-ranken-und-konvertieren-3-1536x809.jpg 1536w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/SEO-Content-ist-tot-\u2013-Inhalte-muessen-ranken-und-konvertieren-3-1200x632.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-cc687a_8329     alignfull   tpgb-container-full\" data-id=\"cc687a_8329\"  >\n<div class=\"tpgb-container-col tpgb-block-b9acd1_8329 \" data-id=\"b9acd1_8329\"  >\n<style>.gspb_container-id-gsbp-3c8cf4a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3c8cf4a.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3c8cf4a.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));row-gap:10px;column-gap:40px;grid-template:2fr 1fr;}@media (max-width:575.98px){#gspb_container-id-gsbp-3c8cf4a.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c8cf4a\" id=\"gspb_container-id-gsbp-3c8cf4a\"><style>.gspb_container-id-gsbp-a1bd92e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a1bd92e.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-a1bd92e.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1bd92e\" id=\"gspb_container-id-gsbp-a1bd92e\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-221407_8329  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n21.09.2023\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-3030af7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3030af7.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-3030af7.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3030af7\" id=\"gspb_container-id-gsbp-3030af7\"><div class=\"tpgb-stylist-list tpgb-relative-block tpgb-block-1e5783_8329  align-left article-or-video-length-text \" ><div class=\"tpgb-icon-list-items d-flex-center\"><div id=\"tooltip678ee79598c86\" class=\"tpgb-icon-list-item tp-repeater-item-0 active\"  ><div class=\"tpgb-icon-list-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"attachment-full size-full\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><div class=\"tpgb-icon-list-text\">52 Minuten<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-17060a_8329 \" data-id=\"17060a_8329\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-964b70_8329 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-6f0f46_8329     alignfull   tpgb-container-full\" data-id=\"6f0f46_8329\"  >\n<div class=\"tpgb-container-col tpgb-block-37c4af_8329 \" data-id=\"37c4af_8329\"  >\n<style>.gspb_container-id-gsbp-cdc1d93{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cdc1d93.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-cdc1d93.gspb_container{display:grid;grid-template-columns:repeat(1,minmax(0,1fr));row-gap:10px;column-gap:40px;}@media (max-width:575.98px){#gspb_container-id-gsbp-cdc1d93.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cdc1d93\" id=\"gspb_container-id-gsbp-cdc1d93\"><style>.gspb_container-id-gsbp-00b0ecc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00b0ecc.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-00b0ecc.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00b0ecc\" id=\"gspb_container-id-gsbp-00b0ecc\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-8e25_8329  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n21.09.2023\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-6833b9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6833b9c.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-6833b9c.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6833b9c\" id=\"gspb_container-id-gsbp-6833b9c\"><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-44451a_8329 \" data-id=\"44451a_8329\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-79a971_8329 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-e000b2_8329     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"e000b2_8329\"  >\n<div id=\"674dc3_8329\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-674dc3_8329 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 674dc3_8329 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"hover__img info_img\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707d82;margin-left:5px\">52 Minuten\n\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container diamond-in-the-sky uagb-block-e3226338 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div  class=\"tpgb-container-row tpgb-block-177dd8_8329  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"177dd8_8329\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-316e9c_8329  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><h2 class=\"heading-title\">Speaker:innen<\/h2><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-9bd88a_8329     alignfull   tpgb-container-full\" data-id=\"9bd88a_8329\"  >\n<div class=\"tpgb-container-col tpgb-block-899423_8329 \" data-id=\"899423_8329\"  >\n<div  class=\"tpgb-container-row tpgb-block-1bec86_8329     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"1bec86_8329\"  >\n<div id=\"eb16a2_8329\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-eb16a2_8329 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image eb16a2_8329 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-150x150.jpg\" class=\"hover__img info_img\" alt=\"Thomas Gruhle\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-150x150.jpg 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-300x300.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1-700x700.jpg 700w, https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/Thomas-Gruhle-1.jpg 736w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-11389b_8329  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"11389b_8329\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-b88806_8329  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Thomas Gruhle<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Gr\u00fcnder &amp; Gesch\u00e4ftsf\u00fchrer<\/div><\/div><\/div><\/div>\n\n<div id=\"7301e9_8329\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-7301e9_8329 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 7301e9_8329 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/logo-claim-5.svg\" class=\"hover__img info_img\" alt=\"logo claim (5)\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-18a74c_8329 \" data-id=\"18a74c_8329\"  >\n<div  class=\"tpgb-container-row tpgb-block-7e20e6_8329     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"7e20e6_8329\"  ><div class=\"tpgb-cont-in\">\n<div id=\"c80cf1_8329\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-c80cf1_8329 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image c80cf1_8329 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">\u201cIch arbeite als Gesch\u00e4ftsf\u00fchrer vor allem auf der strategischen Ebene und begleite Internationalisierungen, Relaunches und andere Projekte in gro\u00dfen Unternehmen. Dar\u00fcber hinaus bin ich f\u00fcr die Weiterentwicklung unserer Dienstleistungen und L\u00f6sungen verantwortlich.\u201c<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-1ac372_8329     alignfull   tpgb-container-full\" data-id=\"1ac372_8329\"  >\n<div class=\"tpgb-container-col tpgb-block-084b76_8329 \" data-id=\"084b76_8329\"  >\n<div  class=\"tpgb-container-row tpgb-block-b7aa46_8329     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"b7aa46_8329\"  ><\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-a37887_8329 \" data-id=\"a37887_8329\"  ><\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO Content ist mehr als nur SEO-Text. Wir zeigen, wie Inhalte f\u00fcr Nutzer optimiert werden.<\/p>\n","protected":false},"author":6,"featured_media":14274,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_meta":"","tpgb_global_settings":"","_gspb_post_css":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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