{"id":15231,"date":"2024-05-22T12:40:07","date_gmt":"2024-05-22T10:40:07","guid":{"rendered":"https:\/\/leap.de\/?post_type=webinar&#038;p=15231"},"modified":"2024-10-11T10:10:42","modified_gmt":"2024-10-11T08:10:42","slug":"wie-die-besten-onlineshops-wie-bogner-ihre-conversions-mit-a-b-testing-maximieren","status":"publish","type":"webinar","link":"https:\/\/leap.de\/webinar\/wie-die-besten-onlineshops-wie-bogner-ihre-conversions-mit-ab-testing-maximieren\/","title":{"rendered":"Wie die besten Onlineshops wie Bogner ihre Conversions mit A\/B Testing maximieren"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7db90d7e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7c93f92\"><h1 class=\"uagb-heading-text\"> Wie die besten Onlineshops wie Bogner ihre Conversions mit A\/B Testing maximieren <\/h1><\/div>\n\n\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-153dc2_15231  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Next Level E-Commerce mit Conversion Optimierung. Umsatz und Conversions steigern, unn\u00f6tige Kosten vermeiden und Risiken minimieren \u2013 all das haben die erfolgreichsten E-Commerce-Unternehmen weltweit gemeinsam. Der Schl\u00fcssel dieses Erfolgsrezepts: Psychologische, datengetriebene Conversion-Optimierung.<\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-wrap-39ba8d_15231  alignfull \"  ><div id=\"39ba8d_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-39ba8d_15231 video-link round-border elaborate-shadow alignfull\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 39ba8d_15231 text-center  text-mobile-center  \" ><figure class=\" \"><a href=\"https:\/\/youtu.be\/95n1qhnQilw\" target=\"_blank\"  class=\"tpgb-creative-img-wrap  \"  aria-label=\"Creative Image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/CRO-OMR-2024.png\" class=\"hover__img info_img\" alt=\"CRO OMR 2024\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/CRO-OMR-2024.png 1280w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/CRO-OMR-2024-300x169.png 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/CRO-OMR-2024-1024x576.png 1024w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/CRO-OMR-2024-768x432.png 768w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/CRO-OMR-2024-1200x675.png 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-cc687a_15231     alignfull   tpgb-container-full\" data-id=\"cc687a_15231\"  >\n<div class=\"tpgb-container-col tpgb-block-b9acd1_15231 \" data-id=\"b9acd1_15231\"  >\n<style>.gspb_container-id-gsbp-3c8cf4a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3c8cf4a.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3c8cf4a.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));row-gap:10px;column-gap:40px;grid-template:2fr 1fr;}@media (max-width:575.98px){#gspb_container-id-gsbp-3c8cf4a.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c8cf4a\" id=\"gspb_container-id-gsbp-3c8cf4a\"><style>.gspb_container-id-gsbp-a1bd92e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a1bd92e.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-a1bd92e.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1bd92e\" id=\"gspb_container-id-gsbp-a1bd92e\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-221407_15231  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n22.05.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-3030af7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3030af7.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-3030af7.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3030af7\" id=\"gspb_container-id-gsbp-3030af7\"><div class=\"tpgb-stylist-list tpgb-relative-block tpgb-block-1e5783_15231  align-left article-or-video-length-text \" ><div class=\"tpgb-icon-list-items d-flex-center\"><div id=\"tooltip6760f884766e8\" class=\"tpgb-icon-list-item tp-repeater-item-0 active\"  ><div class=\"tpgb-icon-list-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"attachment-full size-full\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><div class=\"tpgb-icon-list-text\">78 Minuten<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-17060a_15231 \" data-id=\"17060a_15231\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-964b70_15231 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-6f0f46_15231     alignfull   tpgb-container-full\" data-id=\"6f0f46_15231\"  >\n<div class=\"tpgb-container-col tpgb-block-37c4af_15231 \" data-id=\"37c4af_15231\"  >\n<style>.gspb_container-id-gsbp-cdc1d93{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cdc1d93.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-cdc1d93.gspb_container{display:grid;grid-template-columns:repeat(1,minmax(0,1fr));row-gap:10px;column-gap:40px;}@media (max-width:575.98px){#gspb_container-id-gsbp-cdc1d93.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cdc1d93\" id=\"gspb_container-id-gsbp-cdc1d93\"><style>.gspb_container-id-gsbp-00b0ecc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00b0ecc.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-00b0ecc.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00b0ecc\" id=\"gspb_container-id-gsbp-00b0ecc\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-8e25_15231  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n22.05.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-6833b9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6833b9c.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-6833b9c.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6833b9c\" id=\"gspb_container-id-gsbp-6833b9c\"><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-44451a_15231 \" data-id=\"44451a_15231\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-79a971_15231 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-e000b2_15231     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"e000b2_15231\"  >\n<div id=\"674dc3_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-674dc3_15231 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 674dc3_15231 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"hover__img info_img\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707d82;margin-left:5px\">78 Minuten\n\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container diamond-in-the-sky uagb-block-e3226338 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div  class=\"tpgb-container-row tpgb-block-177dd8_15231  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"177dd8_15231\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-316e9c_15231  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><h2 class=\"heading-title\">Speaker:innen<\/h2><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-9bd88a_15231     alignfull   tpgb-container-full\" data-id=\"9bd88a_15231\"  >\n<div class=\"tpgb-container-col tpgb-block-899423_15231 \" data-id=\"899423_15231\"  >\n<div  class=\"tpgb-container-row tpgb-block-1bec86_15231     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"1bec86_15231\"  >\n<div id=\"eb16a2_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-eb16a2_15231 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image eb16a2_15231 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/cropped-Nils-Eisenhauer-150x150.jpg\" class=\"hover__img info_img\" alt=\"cropped-Nils-Eisenhauer.jpg\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/cropped-Nils-Eisenhauer-150x150.jpg 150w, https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/cropped-Nils-Eisenhauer-300x300.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/cropped-Nils-Eisenhauer-700x700.jpg 700w, https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/cropped-Nils-Eisenhauer.jpg 735w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-11389b_15231  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"11389b_15231\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-b88806_15231  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Nils Eisenhauer<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Teammanager \/ Expert Lead: Behavioral Pattern<\/div><\/div><\/div><\/div>\n\n<div id=\"7301e9_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-7301e9_15231 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 7301e9_15231 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/logo-claim-5.svg\" class=\"hover__img info_img\" alt=\"logo claim (5)\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-18a74c_15231 \" data-id=\"18a74c_15231\"  >\n<div  class=\"tpgb-container-row tpgb-block-7e20e6_15231     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"7e20e6_15231\"  ><div class=\"tpgb-cont-in\">\n<div id=\"c80cf1_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-c80cf1_15231 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image c80cf1_15231 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">Als Teammanager und Expert Lead f\u00fcr Behavioral Pattern f\u00fchrt Nils gro\u00dfe E-Commerce Brands im DACH-Raum durch die Conversion Optimierung auf Basis wissenschaftlicher Erkenntnisse. Als gelernter Psychologe unterst\u00fctzt Nils f\u00fchrende Retailer bei der Nutzeranalyse, Auswahl relevanter psychologischer Heuristiken und der Umsetzung in Form von datengetriebenen A\/B-Tests in ihren Onlineshops. Dar\u00fcber hinaus betreut Nils die fortlaufende Produktentwicklung bei LEAP\/ und ist Teil-Autor eines Buchs zum Thema Conversion Optimierung, welches die Erfahrung aus \u00fcber 12 Jahren Conversion Optimierung und \u00fcber 2.500 durchgef\u00fchrten A\/B-Tests zusammenfasst und 2024 f\u00fcr den deutschen Markt erscheinen wird.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-0395_15231     alignfull   tpgb-container-full\" data-id=\"0395_15231\"  >\n<div class=\"tpgb-container-col tpgb-block-f7ea_15231 \" data-id=\"f7ea_15231\"  >\n<div  class=\"tpgb-container-row tpgb-block-2651_15231     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"2651_15231\"  >\n<div id=\"38db_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-38db_15231 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 38db_15231 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/261e25b2-2c54-499f-b2cc-e2ac3e4d81e8-150x150.png\" class=\"hover__img info_img\" alt=\"261e25b2-2c54-499f-b2cc-e2ac3e4d81e8\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/261e25b2-2c54-499f-b2cc-e2ac3e4d81e8-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/261e25b2-2c54-499f-b2cc-e2ac3e4d81e8-300x300.png 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/261e25b2-2c54-499f-b2cc-e2ac3e4d81e8-700x700.png 700w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/261e25b2-2c54-499f-b2cc-e2ac3e4d81e8.png 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-a5b3_15231  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"a5b3_15231\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-4536_15231  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Benjamin Messner<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Director E-Commerce<\/div><\/div><\/div><\/div>\n\n<div id=\"bc2a_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-bc2a_15231 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image bc2a_15231 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/unnamed-228x300.png\" class=\"hover__img info_img\" alt=\"unnamed\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/unnamed-228x300.png 228w, https:\/\/leap.de\/wp-content\/uploads\/2024\/05\/unnamed.png 389w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-e5c9_15231 \" data-id=\"e5c9_15231\"  >\n<div  class=\"tpgb-container-row tpgb-block-5062_15231     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"5062_15231\"  ><div class=\"tpgb-cont-in\">\n<div id=\"8076_15231\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-8076_15231 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 8076_15231 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">Mit \u00fcber 15 Jahren Erfahrung ist Benjamin ein absoluter Experte in Sachen E-Commerce. Als Director E-Commerce bei Bogner leitet er das Onlinegesch\u00e4ft einer der erfolgreichsten Fashion Brands im deutschsprachigen Raum seit \u00fcber 4 Jahren und ist dabei ma\u00dfgeblich am erfolgreichen Online-Wachstum der Traditionsmarke beteiligt.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-1ac372_15231     alignfull   tpgb-container-full\" data-id=\"1ac372_15231\"  >\n<div class=\"tpgb-container-col tpgb-block-084b76_15231 \" data-id=\"084b76_15231\"  >\n<div  class=\"tpgb-container-row tpgb-block-b7aa46_15231     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"b7aa46_15231\"  ><\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-a37887_15231 \" data-id=\"a37887_15231\"  ><\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Next Level E-Commerce mit Conversion Optimierung. 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