{"id":15088,"date":"2024-04-17T11:15:57","date_gmt":"2024-04-17T09:15:57","guid":{"rendered":"https:\/\/leap.de\/?post_type=webinar&#038;p=15088"},"modified":"2024-04-17T11:20:06","modified_gmt":"2024-04-17T09:20:06","slug":"personalisierung-als-schluessel-zur-content-optimierung","status":"publish","type":"webinar","link":"https:\/\/leap.de\/webinar\/personalisierung-als-schluessel-zur-content-optimierung\/","title":{"rendered":"Personalisierung als Schl\u00fcssel zur Content-Optimierung"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7db90d7e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7c93f92\"><h1 class=\"uagb-heading-text\"> <p><b>Personalisierung als Schl\u00fcssel zur Content-Optimierung<\/b><\/p>\n<\/h1><\/div>\n\n\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-153dc2_15088  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Im E-Commerce machen oft nur kleinste Details den Unterschied zwischen Erfolg und Stagnation aus \u2013 und Personalisierung ist eines davon. Katja zeigt dir, wie du deine Kunden mit personalisierten Inhalten besser abholst als die Konkurrenz &#8211; und damit Conversions und Umsatz ankurbelst.<\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-wrap-39ba8d_15088  alignfull \"  ><div id=\"39ba8d_15088\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-39ba8d_15088 video-link round-border elaborate-shadow alignfull\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 39ba8d_15088 text-center  text-mobile-center  \" ><figure class=\" \"><a href=\"https:\/\/youtu.be\/I7dF78xSMfU\" target=\"_blank\"  class=\"tpgb-creative-img-wrap  \"  aria-label=\"Creative Image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1054\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1.png\" class=\"hover__img info_img\" alt=\"Personalisierung als Schl\u00fcssel zur Content-Optimierung\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1.png 2000w, https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-300x158.png 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-1024x540.png 1024w, https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-768x405.png 768w, https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-1536x809.png 1536w, https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-1200x632.png 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-cc687a_15088     alignfull   tpgb-container-full\" data-id=\"cc687a_15088\"  >\n<div class=\"tpgb-container-col tpgb-block-b9acd1_15088 \" data-id=\"b9acd1_15088\"  >\n<style>.gspb_container-id-gsbp-3c8cf4a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3c8cf4a.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3c8cf4a.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));row-gap:10px;column-gap:40px;grid-template:2fr 1fr;}@media (max-width:575.98px){#gspb_container-id-gsbp-3c8cf4a.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c8cf4a\" id=\"gspb_container-id-gsbp-3c8cf4a\"><style>.gspb_container-id-gsbp-a1bd92e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a1bd92e.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-a1bd92e.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1bd92e\" id=\"gspb_container-id-gsbp-a1bd92e\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-221407_15088  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n17.04.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-3030af7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3030af7.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-3030af7.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3030af7\" id=\"gspb_container-id-gsbp-3030af7\"><div class=\"tpgb-stylist-list tpgb-relative-block tpgb-block-1e5783_15088  align-left article-or-video-length-text \" ><div class=\"tpgb-icon-list-items d-flex-center\"><div id=\"tooltip676102d57edbc\" class=\"tpgb-icon-list-item tp-repeater-item-0 active\"  ><div class=\"tpgb-icon-list-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"attachment-full size-full\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><div class=\"tpgb-icon-list-text\">60 Minuten<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-17060a_15088 \" data-id=\"17060a_15088\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-964b70_15088 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-6f0f46_15088     alignfull   tpgb-container-full\" data-id=\"6f0f46_15088\"  >\n<div class=\"tpgb-container-col tpgb-block-37c4af_15088 \" data-id=\"37c4af_15088\"  >\n<style>.gspb_container-id-gsbp-cdc1d93{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cdc1d93.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-cdc1d93.gspb_container{display:grid;grid-template-columns:repeat(1,minmax(0,1fr));row-gap:10px;column-gap:40px;}@media (max-width:575.98px){#gspb_container-id-gsbp-cdc1d93.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cdc1d93\" id=\"gspb_container-id-gsbp-cdc1d93\"><style>.gspb_container-id-gsbp-00b0ecc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00b0ecc.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-00b0ecc.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00b0ecc\" id=\"gspb_container-id-gsbp-00b0ecc\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-8e25_15088  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n17.04.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-6833b9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6833b9c.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-6833b9c.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6833b9c\" id=\"gspb_container-id-gsbp-6833b9c\"><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-44451a_15088 \" data-id=\"44451a_15088\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-79a971_15088 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-e000b2_15088     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"e000b2_15088\"  >\n<div id=\"674dc3_15088\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-674dc3_15088 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 674dc3_15088 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"hover__img info_img\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707d82;margin-left:5px\">60 Minuten\n\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container diamond-in-the-sky uagb-block-e3226338 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div  class=\"tpgb-container-row tpgb-block-177dd8_15088  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"177dd8_15088\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-316e9c_15088  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><h2 class=\"heading-title\">Speaker:innen<\/h2><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-9bd88a_15088     alignfull   tpgb-container-full\" data-id=\"9bd88a_15088\"  >\n<div class=\"tpgb-container-col tpgb-block-899423_15088 \" data-id=\"899423_15088\"  >\n<div  class=\"tpgb-container-row tpgb-block-1bec86_15088     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"1bec86_15088\"  >\n<div id=\"eb16a2_15088\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-eb16a2_15088 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image eb16a2_15088 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-150x150.jpg\" class=\"hover__img info_img\" alt=\"Katja Kaiser\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-150x150.jpg 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-300x300.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-700x700.jpg 700w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser.jpg 736w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-11389b_15088  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"11389b_15088\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-b88806_15088  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Katja Kaiser<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Senior UX Researcher<\/div><\/div><\/div><\/div>\n\n<div id=\"7301e9_15088\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-7301e9_15088 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 7301e9_15088 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/logo-claim-5.svg\" class=\"hover__img info_img\" alt=\"logo claim (5)\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-18a74c_15088 \" data-id=\"18a74c_15088\"  >\n<div  class=\"tpgb-container-row tpgb-block-7e20e6_15088     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"7e20e6_15088\"  ><div class=\"tpgb-cont-in\">\n<div id=\"c80cf1_15088\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-c80cf1_15088 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image c80cf1_15088 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">&#8220;Als studierte Kognitions-, Neuro- und Verhaltenswissenschaftlerin habe ich mehrere Jahre zu den Themen Aufmerksamkeit und Wahrnehmung geforscht.&nbsp;<br>Seit bald 4 Jahren bin ich Teil des Conversion-Teams der Berliner Agentur LEAP\/ als Sr. UX Researcherin und nutze meinen wissenschaftlichen Hintergrund, um die Conversion-Rates von Websites zu optimieren.&#8221;<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Im E-Commerce machen oft nur kleinste Details den Unterschied zwischen Erfolg und Stagnation aus \u2013 und Personalisierung ist eines davon.<\/p>\n","protected":false},"author":6,"featured_media":15180,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_meta":"","tpgb_global_settings":"","_gspb_post_css":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,9],"tags":[13],"class_list":["post-15088","webinar","type-webinar","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar","category-wissen","tag-cro"],"acf":[],"tpgb_featured_images":{"full":["https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1.png",2000,1054,false],"tp-image-grid":["https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-700x700.png",700,700,true],"thumbnail":["https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-150x150.png",150,150,true],"medium":["https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-300x158.png",300,158,true],"medium_large":["https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-768x405.png",768,405,true],"large":["https:\/\/leap.de\/wp-content\/uploads\/2024\/04\/Personalisierung-als-Schluessel-zur-Content-Optimierung-1-1024x540.png",1024,540,true],"default":"https:\/\/leap.de\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"17.04.2024","get_modified_date":"17.04.2024","category_list":{"category":[{"term_id":27,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":27,"taxonomy":"category","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":9,"name":"Wissen","slug":"wissen","term_group":0,"term_taxonomy_id":9,"taxonomy":"category","description":"","parent":0,"count":101,"filter":"raw"}],"post_tag":[{"term_id":13,"name":"CRO","slug":"cro","term_group":0,"term_taxonomy_id":13,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"}],"post_format":false},"author_name":"Meike Asmus","author_url":"https:\/\/leap.de\/author\/masmus\/","author_email":"meike.asmus@leap.de","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"Meike","author_lastname":"Asmus","user_login":"masmus","comment_count":0,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/leap.de\/category\/webinar\/\" alt=\"Webinar\" class=\"category-webinar\">Webinar<\/a> <a href=\"https:\/\/leap.de\/category\/wissen\/\" alt=\"Wissen\" class=\"category-wissen\">Wissen<\/a> ","post_tag":"<a href=\"https:\/\/leap.de\/tag\/cro\/\" alt=\"CRO\" class=\"post_tag-cro\">CRO<\/a> 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Asmus","author_link":"https:\/\/leap.de\/author\/masmus\/"},"uagb_comment_info":0,"uagb_excerpt":"Im E-Commerce machen oft nur kleinste Details den Unterschied zwischen Erfolg und Stagnation aus \u2013 und Personalisierung ist eines 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