{"id":15055,"date":"2024-03-27T11:38:09","date_gmt":"2024-03-27T10:38:09","guid":{"rendered":"https:\/\/leap.de\/?post_type=webinar&#038;p=15055"},"modified":"2024-04-13T13:08:24","modified_gmt":"2024-04-13T11:08:24","slug":"how-to-convert-vom-konzept-bis-zum-perfekten-onlineshop-2","status":"publish","type":"webinar","link":"https:\/\/leap.de\/webinar\/how-to-convert-vom-konzept-bis-zum-perfekten-onlineshop\/","title":{"rendered":"How to Convert: Vom Konzept bis zum perfekten Onlineshop"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7db90d7e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7c93f92\"><h1 class=\"uagb-heading-text\"> <p>How to Convert: Vom Konzept bis zum perfekten Onlineshop<\/p>\n<\/h1><\/div>\n\n\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-153dc2_15055  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Mit \u00fcber 97 % der Deutschen \u00fcber 16 Jahren, die seit 2022 online einkaufen, hat sich der digitale Markt stark gewandelt und ist zunehmend wettbewerbsintensiv geworden. Um in dieser dynamischen Landschaft erfolgreich zu sein, ist eine strategische Optimierung der Conversionsrate entscheidend. <\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-wrap-39ba8d_15055  alignfull \"  ><div id=\"39ba8d_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-39ba8d_15055 video-link round-border elaborate-shadow alignfull\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 39ba8d_15055 text-center  text-mobile-center  \" ><figure class=\" \"><a href=\"https:\/\/youtu.be\/M7zQaTBVCUc\" target=\"_blank\"  class=\"tpgb-creative-img-wrap  \"  aria-label=\"Creative Image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1054\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/How-to-convert.png\" class=\"hover__img info_img\" alt=\"How to convert\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/How-to-convert.png 2000w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/How-to-convert-300x158.png 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/How-to-convert-1024x540.png 1024w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/How-to-convert-768x405.png 768w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/How-to-convert-1536x809.png 1536w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/How-to-convert-1200x632.png 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-cc687a_15055     alignfull   tpgb-container-full\" data-id=\"cc687a_15055\"  >\n<div class=\"tpgb-container-col tpgb-block-b9acd1_15055 \" data-id=\"b9acd1_15055\"  >\n<style>.gspb_container-id-gsbp-3c8cf4a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3c8cf4a.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-3c8cf4a.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));row-gap:10px;column-gap:40px;grid-template:2fr 1fr;}@media (max-width:575.98px){#gspb_container-id-gsbp-3c8cf4a.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c8cf4a\" id=\"gspb_container-id-gsbp-3c8cf4a\"><style>.gspb_container-id-gsbp-a1bd92e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a1bd92e.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-a1bd92e.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1bd92e\" id=\"gspb_container-id-gsbp-a1bd92e\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-221407_15055  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n27.03.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-3030af7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3030af7.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-3030af7.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3030af7\" id=\"gspb_container-id-gsbp-3030af7\"><div class=\"tpgb-stylist-list tpgb-relative-block tpgb-block-1e5783_15055  align-left article-or-video-length-text \" ><div class=\"tpgb-icon-list-items d-flex-center\"><div id=\"tooltip6760fb148a63d\" class=\"tpgb-icon-list-item tp-repeater-item-0 active\"  ><div class=\"tpgb-icon-list-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"attachment-full size-full\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><div class=\"tpgb-icon-list-text\">55 Minuten<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-17060a_15055 \" data-id=\"17060a_15055\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-964b70_15055 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-6f0f46_15055     alignfull   tpgb-container-full\" data-id=\"6f0f46_15055\"  >\n<div class=\"tpgb-container-col tpgb-block-37c4af_15055 \" data-id=\"37c4af_15055\"  >\n<style>.gspb_container-id-gsbp-cdc1d93{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cdc1d93.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}#gspb_container-id-gsbp-cdc1d93.gspb_container{display:grid;grid-template-columns:repeat(1,minmax(0,1fr));row-gap:10px;column-gap:40px;}@media (max-width:575.98px){#gspb_container-id-gsbp-cdc1d93.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cdc1d93\" id=\"gspb_container-id-gsbp-cdc1d93\"><style>.gspb_container-id-gsbp-00b0ecc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00b0ecc.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-00b0ecc.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00b0ecc\" id=\"gspb_container-id-gsbp-00b0ecc\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-8e25_15055  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n27.03.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-6833b9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6833b9c.gspb_container >p:last-of-type{margin-bottom:0}.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-6833b9c.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6833b9c\" id=\"gspb_container-id-gsbp-6833b9c\"><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-44451a_15055 \" data-id=\"44451a_15055\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-79a971_15055 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-e000b2_15055     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"e000b2_15055\"  >\n<div id=\"674dc3_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-674dc3_15055 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 674dc3_15055 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"hover__img info_img\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707d82;margin-left:5px\">55 Minuten\n\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container diamond-in-the-sky uagb-block-e3226338 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div  class=\"tpgb-container-row tpgb-block-177dd8_15055  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"177dd8_15055\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-316e9c_15055  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><h2 class=\"heading-title\">Speaker:innen<\/h2><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-9bd88a_15055     alignfull   tpgb-container-full\" data-id=\"9bd88a_15055\"  >\n<div class=\"tpgb-container-col tpgb-block-899423_15055 \" data-id=\"899423_15055\"  >\n<div  class=\"tpgb-container-row tpgb-block-1bec86_15055     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"1bec86_15055\"  >\n<div id=\"eb16a2_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-eb16a2_15055 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image eb16a2_15055 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-150x150.jpg\" class=\"hover__img info_img\" alt=\"Katja Kaiser\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-150x150.jpg 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-300x300.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser-700x700.jpg 700w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Katja-Kaiser.jpg 736w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-11389b_15055  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"11389b_15055\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-b88806_15055  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Katja Kaiser<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Senior UX Researcher<\/div><\/div><\/div><\/div>\n\n<div id=\"7301e9_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-7301e9_15055 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 7301e9_15055 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/logo-claim-5.svg\" class=\"hover__img info_img\" alt=\"logo claim (5)\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-18a74c_15055 \" data-id=\"18a74c_15055\"  >\n<div  class=\"tpgb-container-row tpgb-block-7e20e6_15055     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"7e20e6_15055\"  ><div class=\"tpgb-cont-in\">\n<div id=\"c80cf1_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-c80cf1_15055 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image c80cf1_15055 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">&#8220;Als studierte Kognitions-, Neuro- und Verhaltenswissenschaftlerin habe ich mehrere Jahre zu den Themen Aufmerksamkeit und Wahrnehmung geforscht.&nbsp;<br>Seit bald 4 Jahren bin ich Teil des Conversion-Teams der Berliner Agentur LEAP\/ als Sr. UX Researcherin und nutze meinen wissenschaftlichen Hintergrund, um die Conversion-Rates von Websites zu optimieren.&#8221;<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-1ac372_15055     alignfull   tpgb-container-full\" data-id=\"1ac372_15055\"  >\n<div class=\"tpgb-container-col tpgb-block-084b76_15055 \" data-id=\"084b76_15055\"  >\n<div  class=\"tpgb-container-row tpgb-block-b7aa46_15055     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"b7aa46_15055\"  >\n<div id=\"bc908a_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-bc908a_15055 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image bc908a_15055 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/image-20-150x150.png\" class=\"hover__img info_img\" alt=\"image (20)\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/image-20-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/image-20-300x300.png 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/image-20-768x768.png 768w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/image-20-700x700.png 700w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/image-20.png 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-3d203d_15055  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"3d203d_15055\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-515778_15055  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Egon Stamp<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Head of CX &amp; Commerce<\/div><\/div><\/div><\/div>\n\n<div id=\"efd28b_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-efd28b_15055 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image efd28b_15055 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"3046\" height=\"3046\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo.png\" class=\"hover__img info_img\" alt=\"TEAM23_Logo\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo.png 3046w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-300x300.png 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-1024x1024.png 1024w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-768x768.png 768w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-1536x1536.png 1536w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-2048x2048.png 2048w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-1200x1200.png 1200w, https:\/\/leap.de\/wp-content\/uploads\/2024\/03\/TEAM23_Logo-700x700.png 700w\" sizes=\"auto, (max-width: 3046px) 100vw, 3046px\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-a37887_15055 \" data-id=\"a37887_15055\"  >\n<div  class=\"tpgb-container-row tpgb-block-3d8b76_15055     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"3d8b76_15055\"  ><div class=\"tpgb-cont-in\">\n<div id=\"851773_15055\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-851773_15055 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 851773_15055 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">Als Head of CX &amp; Commerce begleitet Egon die Kunden von TEAM23 ganzheitlich von der strategischen Planung bis hin zur fortlaufenden Optimierung ihrer Onlineshops.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unser Webinar mit CRO-Spezialistin Katja Kaiser von LEAP und Egon Stamp von TEAM23 beleuchtet die Bedeutung einer fundierten A\/B-Teststrategie, bietet Einblicke in effektive Case Studies und zeigt, wie zielgerichtete Optimierungsma\u00dfnahmen zu sicherem Wachstum und verbesserten Umsatzchancen f\u00fchren, ohne auf zielloses Experimentieren angewiesen zu sein.<\/p>\n","protected":false},"author":6,"featured_media":15058,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_meta":"","tpgb_global_settings":"","_gspb_post_css":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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