{"id":14246,"date":"2024-02-15T10:53:29","date_gmt":"2024-02-15T09:53:29","guid":{"rendered":"https:\/\/leap.de\/?post_type=webinar&#038;p=14246"},"modified":"2025-01-16T14:37:28","modified_gmt":"2025-01-16T13:37:28","slug":"internationalisierung-und-seo","status":"publish","type":"webinar","link":"https:\/\/leap.de\/webinar\/cro-in-der-praxis-2024-mit-ab-testing-zu-planbar-mehr-umsatz\/","title":{"rendered":"CRO in der Praxis 2024: Mit A\/B-Testing zu planbar mehr Umsatz"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-block-7db90d7e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7c93f92\"><h1 class=\"uagb-heading-text\"> <p>Mit A\/B-Testing zu planbar mehr Umsatz &#8211; CRO in der Praxis<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute;left: -29px;top: 44.6364px\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<\/h1><\/div>\n\n\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-153dc2_14246  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Was musst du wissen, um die Conversions auf deiner Webseite nachhaltig zu optimieren? Und welche Tools solltest du kennen? In diesem Webinar zeigen dir Ivan, Team Manager Conversion bei LEAP\/, gemeinsam mit Christoph Rottler, Managing Director DACH bei Kameleoon, wie du Conversion Optimierung effektiv in die Prozesse deines Unternehmens integrierst, welche Schritte dabei zu beachten sind und wie du erfolgreiche Tests und damit einhergehende Umsatzuplifts erzielst.<\/div><\/div><\/div><\/div>\n\n<div id=\"39ba8d_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-39ba8d_14246 video-link round-border elaborate-shadow\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 39ba8d_14246 text-center  text-mobile-center  \" ><figure class=\" \"><a href=\"https:\/\/youtu.be\/AJDli2SQbIc\" target=\"_blank\"  class=\"tpgb-creative-img-wrap  \"  aria-label=\"Creative Image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1054\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/02\/Mit-AB-Testing-zu-planbar-mehr-Umsatz-CRO-in-der-Praxis.png\" class=\"hover__img info_img\" alt=\"Mit AB-Testing zu planbar mehr Umsatz - CRO in der Praxis\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/02\/Mit-AB-Testing-zu-planbar-mehr-Umsatz-CRO-in-der-Praxis.png 2000w, https:\/\/leap.de\/wp-content\/uploads\/2024\/02\/Mit-AB-Testing-zu-planbar-mehr-Umsatz-CRO-in-der-Praxis-300x158.png 300w, https:\/\/leap.de\/wp-content\/uploads\/2024\/02\/Mit-AB-Testing-zu-planbar-mehr-Umsatz-CRO-in-der-Praxis-1024x540.png 1024w, https:\/\/leap.de\/wp-content\/uploads\/2024\/02\/Mit-AB-Testing-zu-planbar-mehr-Umsatz-CRO-in-der-Praxis-768x405.png 768w, https:\/\/leap.de\/wp-content\/uploads\/2024\/02\/Mit-AB-Testing-zu-planbar-mehr-Umsatz-CRO-in-der-Praxis-1536x809.png 1536w, https:\/\/leap.de\/wp-content\/uploads\/2024\/02\/Mit-AB-Testing-zu-planbar-mehr-Umsatz-CRO-in-der-Praxis-1200x632.png 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-cc687a_14246     alignfull   tpgb-container-full\" data-id=\"cc687a_14246\"  >\n<div class=\"tpgb-container-col tpgb-block-b9acd1_14246 \" data-id=\"b9acd1_14246\"  >\n<style>.gspb_container-id-gsbp-3c8cf4a{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3c8cf4a.gspb_container >p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-3c8cf4a.gspb_container{position:relative;}#gspb_container-id-gsbp-3c8cf4a.gspb_container{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));row-gap:10px;column-gap:40px;grid-template:2fr 1fr;}@media (max-width:575.98px){#gspb_container-id-gsbp-3c8cf4a.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3c8cf4a\" id=\"gspb_container-id-gsbp-3c8cf4a\"><style>.gspb_container-id-gsbp-a1bd92e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-a1bd92e.gspb_container >p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-a1bd92e.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-a1bd92e.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-a1bd92e\" id=\"gspb_container-id-gsbp-a1bd92e\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-221407_14246  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n15.02.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-3030af7{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3030af7.gspb_container >p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-3030af7.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-3030af7.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3030af7\" id=\"gspb_container-id-gsbp-3030af7\"><div class=\"tpgb-stylist-list tpgb-relative-block tpgb-block-1e5783_14246  align-left article-or-video-length-text \" ><div class=\"tpgb-icon-list-items d-flex-center\"><div id=\"tooltip678ee79a3291c\" class=\"tpgb-icon-list-item tp-repeater-item-0 active\"  ><div class=\"tpgb-icon-list-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"attachment-full size-full\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><div class=\"tpgb-icon-list-text\">70 Minuten<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-17060a_14246 \" data-id=\"17060a_14246\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-964b70_14246 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-6f0f46_14246     alignfull   tpgb-container-full\" data-id=\"6f0f46_14246\"  >\n<div class=\"tpgb-container-col tpgb-block-37c4af_14246 \" data-id=\"37c4af_14246\"  >\n<style>.gspb_container-id-gsbp-cdc1d93{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-cdc1d93.gspb_container >p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-cdc1d93.gspb_container{position:relative;}#gspb_container-id-gsbp-cdc1d93.gspb_container{display:grid;grid-template-columns:repeat(1,minmax(0,1fr));row-gap:10px;column-gap:40px;}@media (max-width:575.98px){#gspb_container-id-gsbp-cdc1d93.gspb_container{grid-template-columns:repeat(1,minmax(0,1fr));}}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-cdc1d93\" id=\"gspb_container-id-gsbp-cdc1d93\"><style>.gspb_container-id-gsbp-00b0ecc{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-00b0ecc.gspb_container >p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-00b0ecc.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-00b0ecc.gspb_container{grid-column-start:1;grid-column-end:2;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-00b0ecc\" id=\"gspb_container-id-gsbp-00b0ecc\"><div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-8e25_14246  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ver\u00f6ffentlicht am \n15.02.2024\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<style>.gspb_container-id-gsbp-6833b9c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6833b9c.gspb_container >p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-6833b9c.gspb_container{position:relative;}body.gspb-bodyfront #gspb_container-id-gsbp-6833b9c.gspb_container{grid-column-start:2;grid-column-end:3;grid-row-start:1;grid-row-end:2;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6833b9c\" id=\"gspb_container-id-gsbp-6833b9c\"><\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-44451a_14246 \" data-id=\"44451a_14246\"  >\n<div class=\"tpgb-pro-paragraph tpgb-block-79a971_14246 share-button\"><div class=\"pro-paragraph-inner \"><div>Teilen<\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-e000b2_14246     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"e000b2_14246\"  >\n<div id=\"674dc3_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-674dc3_14246 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 674dc3_14246 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"31\" height=\"31\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png\" class=\"hover__img info_img\" alt=\"Icon feather-clock@2x\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x.png 31w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/Icon-feather-clock@2x-700x700.png 700w\" sizes=\"auto, (max-width: 31px) 100vw, 31px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right has-text-color\" style=\"color:#707d82;margin-left:5px\">70 Minuten\n\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container diamond-in-the-sky uagb-block-e3226338 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><div  class=\"tpgb-container-row tpgb-block-177dd8_14246  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"177dd8_14246\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-316e9c_14246  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><h2 class=\"heading-title\">Speaker:innen<\/h2><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-9bd88a_14246     alignfull   tpgb-container-full\" data-id=\"9bd88a_14246\"  >\n<div class=\"tpgb-container-col tpgb-block-899423_14246 \" data-id=\"899423_14246\"  >\n<div  class=\"tpgb-container-row tpgb-block-1bec86_14246     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"1bec86_14246\"  >\n<div id=\"eb16a2_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-eb16a2_14246 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image eb16a2_14246 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Ivan-150x150.jpg\" class=\"hover__img info_img\" alt=\"Ivan\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Ivan-150x150.jpg 150w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Ivan-300x300.jpg 300w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Ivan-700x700.jpg 700w, https:\/\/leap.de\/wp-content\/uploads\/2023\/10\/Ivan.jpg 736w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-11389b_14246  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"11389b_14246\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-b88806_14246  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Ivan Gluschko<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Senior SEO Consultant<\/div><\/div><\/div><\/div>\n\n<div id=\"7301e9_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-7301e9_14246 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 7301e9_14246 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/logo-claim-5.svg\" class=\"hover__img info_img\" alt=\"logo claim (5)\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-18a74c_14246 \" data-id=\"18a74c_14246\"  >\n<div  class=\"tpgb-container-row tpgb-block-7e20e6_14246     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"7e20e6_14246\"  ><div class=\"tpgb-cont-in\">\n<div id=\"c80cf1_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-c80cf1_14246 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image c80cf1_14246 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">&#8220;Seit 15 Jahren optimiere ich digitale Plattformen und habe in der Zeit ma\u00dfgeblich am Aufbau umfangreicher A-\/B-Testing Programme mitgewirkt, beispielsweise bei Yello oder Rewe Digital. Als Team Manager und Expert Lead f\u00fcr CRO arbeite ich bei LEAP\/ mit ca. 30 Kolleg:innen an der psychologischen und datenbasierten Optimierung von komplexen Webseiten.&#8221;<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-1ac372_14246     alignfull   tpgb-container-full\" data-id=\"1ac372_14246\"  >\n<div class=\"tpgb-container-col tpgb-block-084b76_14246 \" data-id=\"084b76_14246\"  >\n<div  class=\"tpgb-container-row tpgb-block-b7aa46_14246     alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"b7aa46_14246\"  >\n<div id=\"bc908a_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-bc908a_14246 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image bc908a_14246 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/admin-ajax-150x150.png\" class=\"hover__img info_img\" alt=\"admin-ajax\" srcset=\"https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/admin-ajax-150x150.png 150w, https:\/\/leap.de\/wp-content\/uploads\/2024\/01\/admin-ajax-700x700.png 700w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n<div  class=\"tpgb-container-row tpgb-block-3d203d_14246  tpgb-section-height-min-height    alignfull   tpgb-container-inline tpgb-container-full\" data-id=\"3d203d_14246\"  >\n<div  class=\"tpgb-heading-title tpgb-relative-block heading_style tpgb-block-515778_14246  heading-style-2\"><div class=\"sub-style\"><div class=\"head-title \"><div class=\"heading-title\">Christoph Rottler<\/div><\/div><div class=\"sub-heading \"><div class=\"heading-sub-title\">Managing Director DACH<\/div><\/div><\/div><\/div>\n\n<div id=\"efd28b_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-efd28b_14246 \"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image efd28b_14246 text-center  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/09\/kameleoon.svg\" class=\"hover__img info_img\" alt=\"kameleoon\" \/><\/div><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"tpgb-container-col tpgb-block-a37887_14246 \" data-id=\"a37887_14246\"  >\n<div  class=\"tpgb-container-row tpgb-block-3d8b76_14246     alignwide   tpgb-container-inline tpgb-container-wide\" data-id=\"3d8b76_14246\"  ><div class=\"tpgb-cont-in\">\n<div id=\"851773_14246\" class=\"tpgb-creative-image tpgb-relative-block tpgb-block-851773_14246 white-stroke\"><div class=\"tpgb-anim-img-parallax tpgb-relative-block\"><div class=\"tpgb-animate-image 851773_14246 text-left  \" ><figure class=\" \"><div class=\"tpgb-creative-img-wrap  \" ><img decoding=\"async\" src=\"https:\/\/leap.de\/wp-content\/uploads\/2023\/08\/slash-2.svg\" class=\"hover__img info_img\" alt=\"slash (2)\" \/><\/div><\/figure><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-left has-ast-global-color-4-color has-text-color\" style=\"margin-left:20px;font-size:16px;line-height:1.6\">\u201cWebseitenoptimierung besch\u00e4ftigt Christoph bereits seit mehr als 10 Jahren. In dieser Zeit hat er als Consultant f\u00fcr namhaften Kunden wie LIDL, Fashion ID, Viessmann und viele weitere gearbeitet &#8211; immer mit Schwerpunkt auf A-\/B-Testing und User Experience. Mittlerweile repr\u00e4sentiert er als Managing Director im Raum DACH einen f\u00fchrenden Anbieter f\u00fcr datengetriebene Optimierung.\u201c<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CRO-Experten Ivan &#038; Christoph sprechen \u00fcber personalisierte Nutzererlebnisse und CRO-Trends f\u00fcr 2024.<\/p>\n","protected":false},"author":6,"featured_media":15071,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pgc_meta":"","tpgb_global_settings":"","_gspb_post_css":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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