Rethinking content: engage users
and search engines
- Semantic relevance achieved by using the right keywords
- Increase user motivation with targeted use of psychology
- Know your content is in the right hands and make use of scale effects
The secret of excellent online content:
ranking and selling alike
This is how we ensure that your content stands out and your users are convinced
“SEO Content”: one of the biggest misconceptions about SEO
TF x IDF
for semantic consistency and rankings
Sales advice
to support and provide information to users
Psychology
to assist the user in making the right decision
- Improved user signals
- Higher rankings
- Smarter customers
How do we make our clients perform better?
Psychological heuristics to improve user signals
Content is only really good if it precisely addresses your target group. Excellent content makes sure that users can navigate your website, feel well-advised, and become customers with ease.
Your content must serve many purposes. We create it in such a way that it supports your users on their way to converting, is loved by search engines and influences many of your business KPIs:
- Higher conversion rates
- Reduced bounce rates
- Improved user signals
- Higher rankings
Internationalised and scaled content creation
The creation of content never stops, especially for large online shops. That’s why we help you to scale your content and expand it to relevant international markets.
We have a team of native speakers working specifically for European markets. They specialise in optimising your content for their respective countries of origin, in terms of content and in accordance with the latest SEO requirements.
- SEO specialist: Keyword research & TF*IDF optimisation (term frequency)
- Content editor: Content is written by professional writers in your subject area
- Psychologist: Identifying trigger words and matching them to Limbic® personas
- Conversion designer: Creation of your templates
Case Study: how we achieved an additional turnover in the six-figure range due to content
Learn how we have helped our clients
An e-commerce client of ours wanted to introduce content that supports users on their journey to the conversion. This was done on numerous pages for more than ten country domains.
Take a look at the case study and learn how one of our clients generated more than €600,000 in additional revenue per year.
Here’s what our clients think about LEAP/
These are only two voices out of the 300+ clients we have worked with since 2009.
A creative approach to solutions combined with data-driven, objective analytical work. This is how we got to know and appreciate LEAP/. Online marketing is designed with purpose: the combination of SEO and conversion optimisation is impressive.
Jan-Eike Andresen
myRight
LEAP/ has delivered excellent work so far. I have rarely seen an initial project carried out with such efficiency and understanding for both the business and the product.
Fabian De Salvo
thyssenkrupp
Essential questions about Content
This is what you should know before we talk:
Without content, search engines are unable to determine what a page is supposed to rank for. Such content should not be written in a hurry, but be thoroughly optimised for search engines.
Our unique approach combines SEO with psychological conversion optimisation. As a result, your content not only ranks higher, but also helps to engage the user and leads them along their user journey.
We don’t believe in pre-made packages. We want you to get exactly what you need to achieve your goals. That is why we work out the investment framework individually in the preliminary discussions.
Feel free to contact us via the contact form. One of our strategic consultants will immediately get in touch with you to discuss your goals, wishes and challenges in a preliminary talk, free of charge.