

Boost your revenue: use psychological heuristics to drive conversions
This is how we use psychology to convert even more users of your website into customers:
Our CEO Thomas Gruhle and our client André Kreimer explain why we have been using psychological methods to take websites to the next level. Among other things, you will learn
- how exactly we help our customers,
- which methods we use to do this, and
- why our scientific approach is so much better than conventional online marketing.
Humans mainly make their decisions emotionally – not rationally
Daniel Kahneman, a psychologist and Nobel Prize laureate in economics, has shown that 95% of human decisions are not rational. Instead, they are emotional.
We use this knowledge to help your website visitors achieve their goal by using psychological guiding principles.
In professional terminology, this is referred to as “decision frames”. Developing and continuously optimising these frames requires a deep understanding of the human mind and accurate assessments.
You want to understand why your users behave the way they do? Why they choose a certain path and neglect alternatives when they face a decision on your website?
We analyse the shopping behaviour of your target group and map possible customer journeys on the basis of the knowledge gained. The goal is to then optimise them in detail.
Among other things, this helps us determine how engaged your users really are and how much value your website has to offer them.
Use psychographics to address your users in the best possible way
We identify the personality of your users in order to be able to address them precisely on your website. We particularly rely on the following methods:
- UX Research
- A/B testing
- Personalisation
- User-centered design
- Usability Lab
Case study: increase in revenue of €27+ million due to conversion optimisation
Learn how we have helped our clients

Our clients want to grow. They are looking to find ways to scale their online revenue. Therefore, our unique combination of traffic and conversion is a perfect fit.
We help them achieve their business goals. Find out how this is done in the following case study.
Essential questions about psychological conversion optimisation
This is what you should know before we talk:
Modern conversion optimisation is so much more than simply adjusting the colours of buttons and incorporating social proof. Using psychological knowledge opens up new possibilities for optimising your website.
As a cutting-edge agency, we have long turned to the expertise of psychologists. This has given us demonstrably advanced knowledge that we are happy to share with you.
We don’t believe in pre-made packages. We want you to get exactly what you need to achieve your goals. That is why we work out the investment framework individually in the preliminary discussions.
Feel free to contact us via the contact form. One of our strategic consultants will immediately get in touch with you to discuss your goals, wishes and challenges in a preliminary talk, free of charge.