Our CEO Thomas Gruhle and our client André Kreimer explain why we have been using psychological methods to take websites to the next level. Among other things, you will learn
- how exactly we help our customers,
- which methods we use to do this, and
- why our scientific approach is so much better than conventional online marketing.
Humans mainly make their decisions emotionally – not rationally
Daniel Kahneman, a psychologist and Nobel Prize laureate in economics, has shown that 95% of human decisions are not rational. Instead, they are emotional.
We use this knowledge to help your website visitors achieve their goal by using psychological guiding principles.
In professional terminology, this is referred to as “decision frames”. Developing and continuously optimising these frames requires a deep understanding of the human mind and accurate assessments.
Mapping the Customer Journey
Mapping the Customer Journey
You want to understand why your users behave the way they do? Why they choose a certain path and neglect alternatives when they face a decision on your website?
We analyse the shopping behaviour of your target group and map possible customer journeys on the basis of the knowledge gained. The goal is to then optimise them in detail.
Among other things, this helps us determine how engaged your users really are and how much value your website has to offer them.
Use psychographics to address your users in the best possible way
We identify the personality of your users in order to be able to address them precisely on your website. We particularly rely on the following methods:
- UX Research
- A|B testing
- User-centered design
- Usability Lab
Case study: increase in revenue of €27+ million due to conversion optimisation
Learn how we have helped our clients
Our clients want to grow. They are looking to find ways to scale their online revenue. Therefore, our unique combination of traffic and conversion is a perfect fit.
We help them achieve their business goals. Find out how this is done in the following case study.
Here’s what our clients think about LEAP/
These are only two voices out of the 300+ clients we have worked with since 2009.
Our cooperation with LEAP/ is a great success in all respects. With a lot of fun, commitment and expertise, the team manages to constantly increase our conversion and regularly break new records. I have rarely seen such a professional team – choosing LEAP/ was one of the best decisions in our company’s history!
The collaboration with LEAP/ is equitable. We can achieve improvements in our shop due to transparent communication, lean and iterative processes and the professional expertise and get to know our customers better in the process. The combination of data analysis and psychology supports us in finding successful hypotheses and test ideas.
Essential questions about psychological conversion optimisation
This is what you should know before we talk:
Modern conversion optimisation is so much more than simply adjusting the colours of buttons and incorporating social proof. Using psychological knowledge opens up new possibilities for optimising your website.
As a cutting-edge agency, we have long turned to the expertise of psychologists. This has given us demonstrably advanced knowledge that we are happy to share with you.
We don’t believe in pre-made packages. We want you to get exactly what you need to achieve your goals. That is why we work out the investment framework individually in the preliminary discussions.
Feel free to contact us via the contact form. One of our strategic consultants will immediately get in touch with you to discuss your goals, wishes and challenges in a preliminary talk, free of charge.