Case Study: A/B Testing | LEAP/

€2 million additional revenue in one year

  • Increase in revenue by more than 30% in one year
  • More than half of the A/B tests were significantly positive
  • €158,000 additional monthly earnings

€2,000,000 increase in revenue thanks to strategic A/B testing

We ran 15 A/B tests for this client in one year. Eight of the tests were significantly positive. This enabled the client to

  • increase their annual revenue by €2 million,
  • validate and implement iterations of their website,
  • significantly improve the UX and
  • achieve an uplift of over 30%.

The monthly additional revenue of €158,000 was generated by investing a monthly conversion budget of only €7,800.

Hence, the “time-to-profitability” of the entire one-year contract was less than one month!

Learn more about the client

This client is one of the leading B2C e-commerce businesses. They have been operating their online shop for over 15 years and are continuously growing.

Before their collaboration with LEAP/, many front-end changes were based on intuition and gut feelings. Our mission was to validate new ideas and reliably quantify their impact on conversion rates and sales.

Our services

When it comes to A/B testing, our portfolio covers every step of the way based on our established testing process:

  • First, we analyse your current situation and identify potentials.
  • Then we create scientifically-based hypotheses with psychological insights.
  • The third step is to create a variation, which will then be implemented in the test setup.
  • After running the test, we analyse the results.
  • The final step is to implement the successful variation right away, without using our client’s IT resources.

This process ensures that A/B testing is a reliable and replicable process. The key to success is the psychologically-based hypotheses. We are happy to create similar hypotheses for your company – simply get in touch with us.

Would you also like to increase your revenue with psychological A/B testing?
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Here’s what our clients think about LEAP/

These are only two voices out of the 300+ clients we have worked with since 2009.

A creative approach to solutions combined with data-driven, objective analytical work. This is how we got to know and appreciate LEAP/. Online marketing is designed with purpose: the combination of SEO and conversion optimisation is impressive.

Jan-Eike Andresen

LEAP/ has delivered excellent work so far. I have rarely seen an initial project carried out with such efficiency and understanding for both the business and the product.

Fabian De Salvo